Paid Media Strategist

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EverService Holdings, LLC

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏥 Healthcare

⚖️ Legal

📦 Logistics

💰 Private Equity Round on 2018-10

Healthcare • Legal • Logistics

EverService Holdings, LLC is a company that provides industry-specialized marketing, website, and engagement services for over 10,000 companies. They offer a range of services including managed website solutions, SEO, digital marketing, sales and campaign management, scheduling and booking, 24/7 answering services, and technology solutions such as CRM and EHR integrations. EverService serves a variety of industries including legal, healthcare, and home services, with a focus on driving business growth through specialized marketing strategies and digital solutions. Their subsidiaries, such as Blue Corona, Alert Communications, and Nexa, contribute to their comprehensive service offerings.

📋 Description

• Create, manage, and optimize paid media campaigns for clients in the legal industry on Google, Bing, Meta, and other ad networks • Monitor the pacing of paid media campaigns to ensure no under or over delivery • Report performance metrics to stakeholders, including strategy recommendations to improve performance • Conduct competitive client research to position iLawyer Marketing clients ahead of their competitors • Provide support to internal stakeholders as it relates to relevant paid media requests • Conduct keyword research and ad copy development to support campaign objectives • Collaborate with team members to brainstorm and implement innovative campaign strategies • Stay up-to-date with industry trends and best practices in paid media • Support the Paid Media Director in day-to-day campaign management tasks • Assist with ad hoc projects and additional job duties as assigned by management

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred • 2+ years proven experience developing, executing, and optimizing multi-channel paid media campaigns tailored to the legal industry • Deep understanding of lead generation funnels and conversion optimization within the legal digital marketing space • Experience managing and scaling ad budgets efficiently, including forecasting, pacing, and performance reporting • Proficiency with advanced tracking and attribution models, including Google Tag Manager and Google Analytics 4 • Familiarity with paid media platforms such as Google Ads, Bing Ads, and social media advertising • Ability to translate complex campaign metrics into clear, actionable recommendations for clients and internal teams • Demonstrated ability to stay current with paid media trends, platform updates, automation tools, and emerging ad formats • Strong analytical skills with the ability to interpret data and derive actionable insights • Excellent written and verbal communication skills • Detail-oriented with strong organizational abilities • Ability to multitask and manage multiple projects simultaneously • Team player with a positive attitude and willingness to learn and grow

🏖️ Benefits

• Performance based bonuses to reward excellence • Medical, Dental, Vision, and Life Insurance • 401(k) matching to help you plan for your future • 6 weeks of paid parental leave for new parents • $2000 annual tuition reimbursement for continued education • Monthly data stipend to support your remote work environment • Paid Vacation and sick time off for work-life balance • 11 paid holidays to enjoy throughout the year • Paid days for a You to rest and recharge • Paid birthday holiday to celebrate your special day • Comprehensive Employee Assistance Program for personal support • Leadership and career advancement opportunities • Anniversary rewards to celebrate milestones