Paid Media Manager

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🔥 1 minute ago

🌵 Arizona – Remote

🌵 Arizona – Remote

💵 $90k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Fullbay

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🏢 Enterprise

🚗 Transport

💰 Venture Round on 2019-05

SaaS • Enterprise • Transport

Fullbay is a comprehensive software solution designed specifically for diesel repair shops and other heavy-duty repair operations. The company offers a range of tools to streamline various aspects of shop management, including estimates and invoices, service order workflow, inventory management, and customer communication. Fullbay integrates with accounting systems for seamless bookkeeping and supports two-way texting between customers and shops. It also provides specialized repair software for fleet maintenance, mobile operations, and specific industries such as agricultural and emergency vehicles. With features like reporting, MOTOR integration for repairs, and secure cloud-based data, Fullbay aims to maximize shop efficiency and enhance profitability while contributing to safer roads.

📋 Description

• Independently oversee and allocate paid media budgets across active channels • Develop and implement paid media strategies across Google Ads, Meta/Facebook Ads, Microsoft Ads, and PPL networks • Develop campaign priorities, ad creative direction, and audience segmentation with the Senior Paid Media Manager • Maintain pacing documentation for budgets and lead volume targets • Track, analyze, and report paid media KPIs tied to pipeline, MQL, and revenue goals • Monitor and optimize evergreen and seasonal paid search and paid social campaigns • Research, build, and launch campaigns across self-serve advertising platforms • Deploy A/B testing and conversion rate optimization tactics across landing pages, bidding strategies, ad copy, and imagery • Recommend new audiences and emerging platforms based on data • Collaborate with cross-departmental leaders on marketing and sales initiatives • Ensure ad creative and copy meet platform requirements and Fullbay brand guidelines • Monitor paid media platform updates, algorithm changes, and industry best practices • Conduct competitive analysis and market research to inform channel strategy • Adhere to confidentiality and compliance regulations • Perform other duties as assigned

🎯 Requirements

• 5+ years of hands-on paid media experience, in-house or agency • Expertise managing Google Ads, Meta/Facebook Ads, and Microsoft Ads • Experience in a B2B SaaS environment and understanding of longer sales cycles and MQL/pipeline metrics • Strong analytical skills and ability to translate data into strategic recommendations • Proven track record independently managing and optimizing multi-channel paid media budgets • Understanding of conversion tracking, attribution models, and marketing analytics • Proficiency with reporting tools and CRM-integrated marketing analytics, such as Salesforce • Familiarity with AI-powered tools and workflows for paid media • Excellent attention to detail and ability to manage multiple campaigns and priorities simultaneously • Preferred: experience with pay-per-lead platforms and performance-based media buying • Preferred: hands-on experience with TikTok Ads Manager • Preferred: familiarity with OpenAI advertising products or AI-powered media platforms • Preferred: experience with CTV or programmatic advertising platforms • Preferred: familiarity with Marketo, HubSpot, or similar marketing automation platforms • Background in heavy-duty, trucking, fleet, or automotive verticals is a plus • Ability to perform the stated physical demands, including sitting at a computer, using a keyboard and telephone, lifting and/or moving up to 10 pounds, reaching, walking, and communicating effectively • Ability to meet vision requirements including close vision, color vision, and adjusting focus