Performance Marketing Lead

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Together Light Incorporated

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

👥 B2C

🌍 Social Impact

B2C • Social Impact

Together Light Incorporated is a company whose public website and tagline emphasize “Bringing People Together. ” The available site content is minimal — showing navigation items like About Us, Jobs, Contact, Legal/Privacy and a mission-like phrase — and does not describe specific products, services, or markets. Based on the tagline and site structure, the organization appears consumer- or community-oriented and focused on connecting people, but there is insufficient public detail to identify precise offerings or business model.

📋 Description

• Build, launch, and manage campaigns across Google Ads, Microsoft Ads, YouTube, and TikTok • Monitor campaign health using CTR, conversion rates, CPC, CAC, and ROAS • Manage budgets to maximize ROI, scale winning campaigns, and pause underperformers • Refine audience targeting, keywords, and bidding strategies based on performance data • Report campaign performance to the CEO weekly with insights and recommendations • Design and execute 4–6 structured experiments per week across targeting, keywords, bidding, creative, landing pages, and offers • Document experiment hypotheses, results, insights, and business impact • Conduct weekly performance reviews, identify winners, and plan future tests • Scale winning experiments into ongoing campaigns and retire underperforming approaches • Analyze creative performance, identify winners, and detect creative fatigue • Provide data-driven feedback to the Creative Strategist and maintain the creative testing pipeline • Analyze the acquisition funnel from ad click through landing page, registration, and paid membership • Work with Product and Design on landing-page optimization and A/B testing • Collaborate with Engineering on registration-flow optimization and conversion improvement • Provide weekly funnel insights to Product, Engineering, and Sales teams • Set up and maintain tracking using Google Analytics 4, Google Tag Manager, and native platform reporting • Track key marketing metrics and ensure data integrity across platforms • Prepare detailed weekly reports for the CEO on revenue, channel ROAS, CAC trends, and actionable insights • Troubleshoot tracking issues across advertising platforms

🎯 Requirements

• 5+ years managing paid digital advertising campaigns at scale • Demonstrated track record of improving measurable business results through paid acquisition, including revenue growth, CAC reduction, or ROAS improvement • Strong hands-on experience with Google Ads, including Search, Display, Shopping, and Performance Max • Experience managing campaigns on at least one additional platform: Microsoft Ads (Bing), TikTok, YouTube, or Meta • Proven ability to set up tracking with Google Analytics 4 and Google Tag Manager • Ability to analyze marketing funnel metrics • Experience with A/B testing, experimentation, and landing-page optimization • Strong analytical and quantitative skills • Ability to make evidence-based decisions • Excellent written and verbal communication skills • Ability to explain complex concepts clearly to technical and non-technical audiences • Comfortable working independently in a remote environment with minimal supervision • Highly organized, meticulous with documentation, and disciplined about process