Shopper Marketing Manager

Job not on LinkedIn

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $110k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 21%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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📋 Description

• Own shopper marketing across conventional and regional grocery accounts, including Kroger and its banners, Publix, Hy-Vee, Raley’s, Dierbergs, Fareway, and other regional retailers • Build shopper marketing plans and budgets for each grocery account, including marketing portions of joint business plans and account-specific launch strategies • Lead retail media, promotions, in-store programs, demos, retailer content, and creator activations • Develop promotional and in-store calendars covering digital coupons, aisle offers, signage, displays, and account-specific programs • Build shopper marketing toolkits and activation plans for new product launches • Brief and manage retail media across Kroger 84.51 and other retailer media networks • Manage retailer brand pages, product page copy, and supporting content consistent with brand guidelines • Lead influencer and creator programs, including briefing, creator selection, content development, and performance measurement • Set demo priorities with Field Marketing and manage Catalina and Inmar programs • Track shopper marketing spend and accruals with Finance and allocate investment • Analyze promotional and program results, including SPINS data, and make recommendations • Keep account managers informed before launches and bring results into retailer line reviews • Partner with Sales, Field Marketing, Brand, Finance, and agencies to execute aligned programs • Operate as an individual contributor with no direct reports

🎯 Requirements

• 5–8 years of shopper marketing or retail marketing experience within a CPG brand or shopper marketing agency • Hands-on experience within conventional grocery, including major accounts such as Kroger or similar retailers and regional grocery accounts such as Publix or comparable banners • Food and beverage CPG experience, ideally within a mid-sized or high-growth consumer brand • Experience building shopper marketing plans and owning budgets across multiple programs and retailer accounts • Working knowledge of retail media and offer platforms, such as Kroger 84.51 or similar networks • Experience with SPINS or similar retail data and translating performance into clear business recommendations • Familiarity with retailer portals, brand page and content tools, and influencer or creator programs • Strong analytical skills and ability to evaluate promotional effectiveness and make budget allocation decisions • Strong strategic thinking connecting shopper programs to account and brand objectives • Strong eye for design and judgment to assess shopper marketing materials and retailer content • Clear, confident communication skills and ability to work effectively with Sales and cross-functional partners • Highly organized, able to manage multiple retailers, programs, deadlines, budgets, and stakeholders • Comfortable in a fast-moving, high-growth environment and balancing strategy with hands-on execution • Proficiency in Google Workspace and Excel • Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience

🏖️ Benefits

• 10% bonus • Health, vision, dental, and prescription plan coverage • Employer covers 75% of employee premiums • 401(k) plan with company match of up to 80% of contributions, capped at 5% of salary • $500 monthly wellness credit through JOON for salaried employees • Helpr access to vetted backup childcare and family support caregivers • Approximately 10% travel for store visits, trade shows, and team gatherings

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