Creative Strategist

Job not on LinkedIn

🕒 August 20

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Everything Bagel

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

📣 Marketing

🛍️ eCommerce

🤝 B2B

Marketing • eCommerce • B2B

Everything Bagel is a fractional, operator-led growth and marketing agency for direct-to-consumer and consumer brands. They provide an integrated marketing team (paid media, lifecycle/retention, organic/creator, creative, and web/e-commerce) that runs acquisition and retention programs across Meta, TikTok, Google, Amazon, and TikTok Shop, and builds Shopify storefronts and landing pages. Everything Bagel emphasizes outcome-driven performance, quick activation (full-team deployment before billing), and social commerce (official TikTok Shop partner), with measurable case-study results in revenue lift, conversion, and viral reach.

📋 Description

• Own end-to-end creative strategy for a portfolio of clients across paid social video and static/animation assets on Meta, TikTok, and emerging platforms • Define and evolve messaging frameworks based on consumer archetypes, customer psychology, platform behavior, trends, and performance data • Translate historical performance, testing learnings, and trends into strategic direction for video and static ads • Identify creative opportunities, gaps, and scalable angles for ongoing testing and iteration • Conduct competitive research using Magicbrief, TikTok trend trackers, Meta Ad Library, and similar tools • Align with Lifecycle, Copy, and Video teams on cross-channel messaging strategies • Analyze creative performance across client portfolios and identify patterns, learnings, and opportunities • Lead creative performance reporting in internal meetings and turn data into strategic insights and recommendations • Use reporting to inform creative direction, testing roadmaps, and messaging evolution • Partner with Lifecycle and analytics teams to align creative strategy with media performance • Serve as strategic creative lead in client relationships • Present creative strategy, messaging decisions, performance insights, and recommendations to clients • Guide clients through the rationale behind creative direction, testing approaches, and iteration plans • Balance brand goals with performance realities as a trusted strategic partner • Manage and mentor junior strategists, editors, and graphic designers • Provide strategic feedback to align creative execution with overarching strategy • Collaborate with the Creator Manager on on-brand, on-message, strategically aligned creator content • Partner with Lifecycle, brand, and creative leadership across strategy, execution, and performance • Collaborate with design and video teams to ensure visuals align with strategy and messaging • Lead QA for creative assets, reviewing layout, copy placement, specifications, and brand consistency • Manage client approvals and incorporate feedback while maintaining project momentum • Present weekly client reports on creative strategy, upcoming campaigns, testing insights, and performance trends

🎯 Requirements

• 3–5 years in paid social creative strategy, performance marketing, or brand strategy — agency side preferred • Demonstrated experience building messaging frameworks and creative direction for video and static/animation ads on Meta and TikTok • Experience working with performance data to inform creative decisions • Some exposure to client-facing work, including presenting strategy, fielding feedback, and managing approvals • Ability to translate performance data and testing learnings into clear creative direction • Understanding of consumer psychology, archetypes, and platform-specific behavior • Comfort identifying creative gaps and scalable angles from competitive research • Working knowledge of Meta Ads Manager, Meta Ad Library, TikTok Ads Manager, and ideally Magicbrief or a similar competitive intelligence tool • Strong presentation skills and ability to explain the rationale behind creative decisions • Experience collaborating cross-functionally with copy, video/design, and lifecycle or media teams • Comfortable giving structured feedback to editors/designers on creative execution against strategy • Some experience mentoring or giving direction to junior team members; full people management not required • Ability to manage QA and creative approvals with attention to brand consistency and platform specifications

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