Lifecycle Marketing Manager

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $105.4k - $131.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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EVgo

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2010

⚡ Energy

🚘 Automotive

🚗 Transport

💰 $225M Post-IPO Debt - EVgo on 2025-07

Energy • Automotive • Transport

EVgo is a U. S. company that owns and operates one of the country’s largest public fast-charging networks for electric vehicles. With over 1,200 public fast charging stations and coverage within 10 miles of more than 40% of the U. S. population, EVgo provides fast, convenient charging compatible with all fast-charge capable EVs, accessible via app, RFID or payment. The company partners with automakers, site hosts, rideshare and autonomous vehicle companies, utilities and businesses to deploy and operate chargers, offers multiple pricing plans and services like Autocharge+, and is expanding support for charging standards such as Tesla’s NACS.

📋 Description

• Design and deploy lifecycle marketing campaigns for drivers charging on the EVgo network • Drive adoption of subscriptions and Autocharge+ through targeted lifecycle communications • Optimize each stage of the customer journey to enhance loyalty • Build and maintain a testing roadmap for continuous engagement and conversion improvements • Conduct A/B testing across push, email, in-app notifications, and SMS • Track, analyze, and improve key performance indicators using analytics tools • Ensure customer communications and CRM list practices comply with CAN-SPAM, TCPA, and other applicable regulations • Escalate complex compliance questions as needed • Share lifecycle marketing best practices, testing results, and platform expertise with team members • Collaborate with marketing, product, engineering, and design teams • Perform other duties and special projects as assigned

🎯 Requirements

• Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years of experience; or equivalent experience • Bachelor’s degree in Marketing, Communications, Business, or a related field • Experience with DTC ecommerce or subscription-based products • Demonstrated experience in lifecycle marketing and mobile app growth • Deep knowledge of mobile app marketing strategies and channels, including push, email, in-app notifications, and SMS • Strong analytical skills to measure performance, identify improvements, and optimize • Direct experience with Braze or Iterable required • Proven track record managing and optimizing campaigns through data-driven insights • Strong project management and organizational skills • Occasional travel may be required for team or cross-functional meetings

🏖️ Benefits

• Medical, dental, and vision coverage • Mental wellbeing support and wellness programs • 401(k) • Health Savings Account (HSA) • Flexible Spending Accounts (FSA) for medical and dependent care • Life and disability insurance • Uncapped paid time off • Enhanced parental leave • Employee Assistance Program (EAP) • Health Advocate services • Telehealth services • Mentorship programs • Opportunities for career growth and internal mobility • Monthly Tech Stipend • One-time home office setup reimbursement • Volunteer time off • Commuter benefits • Employee focused programs • Discretionary target cash bonuses • Restricted stock units (subject to Board Approval)