Senior Manager – Salesforce Marketing Cloud Lead

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟠 Senior

🤑 Sales

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EXL

WebsiteLinkedInAll Job Openings

10,000+ employees

💰 $2M Venture Round on 2015-01

Choosing a digital partner is about more than capabilities — it’s about collaboration and character.

📋 Description

• Hands-on Marketing Cloud Development • - Design, build, and deploy end-to-end marketing journeys using: • - Journey Builder (event-based & trigger-based journeys) • - Automation Studio (file-based & API-based workflows) • - Contact Builder (data modeling & relationships) • - Develop highly personalized campaigns using: • - AMPScript (dynamic content, personalization logic) • - SSJS (server-side scripting, API integrations) • - HTML/CSS for email templates & Cloud Pages • - Build and optimize: • - Triggered campaigns, drip journeys, lifecycle journeys • - Transactional communications (real-time APIs) • Data Cloud Engineering & Activation • - Design and implement Data Cloud pipelines and data models: • - Data ingestion (APIs, batch, streaming connectors) • - Data Lake Objects (DLOs) & Data Model Objects (DMOs) • - Configure: • - Identity Resolution rules • - Unified customer profiles • - Segments and calculated insights • - Activate Data Cloud audiences into Marketing Cloud journeys and campaigns. • Integrations & API Development • - Build and manage API-led integrations between: • - Salesforce (MC, Core CRM, Data Cloud) • - External systems (CDP, AdTech, Web platforms, call centers) • - Strong experience with: • - REST/SOAP APIs • - Event-driven integrations (webhooks, streaming) • - Middleware (MuleSoft / Boomi preferred) • - Enable real-time event triggers for marketing journeys • Agentforce & AI-driven Automation • - Implement Agentforce-powered marketing automation, including: • - AI-driven segmentation and targeting • - Next Best Action / Next Best Journey decisioning • - Automated campaign orchestration • - Integrate AI outputs into: • - Journey decision splits • - Personalization layers • - Enable continuous optimization loops using AI signals and insights • Delivery Ownership & Technical Leadership • - Own end-to-end delivery lifecycle: • - Requirement breakdown → Design → Build → SIT/UAT → Go-Live • - Lead a team of: • - MC Developers • - Data Cloud Engineers • - Integration Specialists • - Perform: • - Code reviews (AMPScript, SSJS, SQL) • - Performance optimization • - Debugging complex journey/data issues

🎯 Requirements

• Strong expertise in: • - Journey Builder, Automation Studio, Contact Builder • - Email Studio, Mobile Studio, Cloud Pages • Advanced proficiency in: • - AMPScript (complex personalization logic) • - SSJS (API integrations, automation extensions) • - SQL (data extraction, segmentation) • Experience with: • - Data ingestion, identity resolution, segmentation • - Data modeling (DLO, DMO concepts) • - Real-time audience activation • Strong understanding of customer data platforms (CDP concepts) • Deep experience in: • - REST/SOAP APIs, JSON/XML • - Event-driven architecture • - Middleware (MuleSoft / Boomi) • Ability to design scalable, low-latency integrations • Hands-on or strong conceptual experience in: • - AI-driven personalization • - Next Best Action / recommendation systems • - Automation of workflows using AI • Experience with: • - CI/CD pipelines for Salesforce (Git, Copado, Gearset, etc.) • - Release management and environment strategy • Strong debugging and performance tuning experience • Salesforce Certifications: • - Marketing Cloud Developer / Consultant • - Data Cloud • Preferred: Exposure to Marketing Cloud Next implementations, Real-time marketing ecosystems

🏖️ Benefits

• EXL never requires or asks for fees/payments or credit card or bank details during any phase of the recruitment or hiring process. • Only extend a job offer after a candidate has gone through a formal interview process with members of EXL’s Human Resources team.