Product Marketing Director

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $153.1k - $275.5k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Experian

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1996

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Experian is a global leader in digital experience, technology, and transformation. They partner with recognized brands to enhance customer understanding, innovate product strategies, and implement agile technology solutions. With a focus on delivering superior customer experiences through AI, cloud architecture, and project management, Experian helps businesses streamline their operations and achieve their objectives effectively.

📋 Description

• Lead the product marketing strategy to support business growth and product adoption • Develop product positioning, messaging, and value propositions for healthcare audiences • Create consistent messaging frameworks across marketing, sales, and customer communications • Partner with Product Management and Marketing to plan and execute product launches and go-to-market strategies • Provide Sales and Customer Success teams with messaging, presentations, competitive tools, and enablement content • Analyze customer and market insights to inform product and marketing decisions • Collaborate on thought leadership, executive presentations, webinars, and industry events • Lead, coach, and prioritize the work of a team of Product Marketing Managers • Support high-priority product marketing initiatives • Report to the Vice President, Marketing, Health

🎯 Requirements

• Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field • 10+ years of experience in Product Marketing, Product Management, Solution Marketing, or B2B Marketing • Experience marketing enterprise SaaS, healthcare technology, data, analytics, or other digital solutions • Experience developing product positioning, messaging, and go-to-market strategies • Experience leading cross-functional initiatives within a matrixed organization • Experience leading and developing marketing professionals • Experience in healthcare revenue cycle management, patient engagement, or healthcare financial operations

🏖️ Benefits

• Great compensation package and bonus plan • Core benefits including medical, dental, vision, and matching 401K • Flexible work environment, ability to work remote • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays • Inclusion and authenticity initiatives • Work/life balance support • Development opportunities • Wellness programs • Collaboration and recognition programs • Variable pay opportunity