Retention and Lifecycle Marketing Manager

🕒 July 1

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $98k - $132k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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ezCater

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2007

🍽️ Food & Beverage

📦 Logistics

💼 Consulting

💰 $100M Series D on 2021-12

Food & Beverage • Logistics • Consulting

ezCater is a platform that provides businesses with catering solutions, allowing companies to order food for meetings and events from a diverse range of restaurants and caterers. The platform enables users to easily manage orders, ensuring that all dietary preferences and business needs are met seamlessly. With a focus on corporate clients, ezCater streamlines the catering process, making it more efficient for organizations to feed their teams and guests.

📋 Description

• Develop and execute strategic campaigns to increase marketplace customer retention and grow bookings through email, SMS, push notifications, and on-site messaging. • Design and continuously optimize customer onboarding flows that accelerate adoption for new customers. • Identify new activation milestones and build campaigns that reliably move users to them. • Maintain and optimize a comprehensive calendar of seasonal campaigns and promotions across the ezCater marketplace, aimed at driving incremental orders. • Analyze and translate data from various sources (eg. reporting dashboards, customer insights) into actionable insights, recommendations and strategic plans to enhance customer touchpoints, drive engagement, and improve conversion rates. • Identify areas for optimization and implement strategies to improve campaign effectiveness. • Use promotions effectively and cost-efficiently to change customer behavior. • Partner with the growth acquisition team to increase retention effectively and efficiently using paid media. • Utilize segmentation techniques to customize communications and marketing campaigns.

🎯 Requirements

• 5-8+ years of marketing experience, with a background in customer adoption, engagement, and retention. B2B2C/B2C e-commerce or marketplace experience is strongly preferred. • Proven experience generating measurable business outcomes via lifecycle marketing. • Experience driving customer lifecycle marketing strategies and executing creative, high-performing multi-channel campaigns. • Experience with new customer onboarding programs and optimizations. • Deep expertise in leveraging data from various sources to optimize tactics, drive incremental business results, and enhance customer experiences. • Strong analytical skills with the ability to interpret complex data and make data-driven decisions. • Highly skilled at strategic thinking, planning and execution. • Strong communication skills; able to effectively collaborate across teams and influence colleagues. • Action-oriented with a “get it done” mentality: relentless attention to detail coupled with a commitment to deliver high-quality work on a deadline and always think two steps ahead. • An affection for “just figuring things out” and inventing any ideas or approaches that help us accomplish our objectives. • Familiarity with marketing automation, lifecycle marketing tools, and campaign management platforms. • Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.

🏖️ Benefits

• Market competitive salary • Stock options that you’ll help make worth a lot • 12 paid holidays • Flexible PTO • 401K with ezCater match • Health/dental/FSA • Long-term disability insurance • Mental health and family planning resources • Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office • Employee meal program (and many more goodies) when you’re in our office