Senior Meta Media Buyer

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $80k - $105k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Strikepoint

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Strikepoint is a marketing agency specializing in results-driven creative and strategic paid media solutions. They offer a wide range of services, including brand scaling, website design and development, paid media, funnel building, and compelling content creation. With a focus on maximizing ROI, Strikepoint treats clients' media budgets as their own, ensuring targeted and effective investments. Their expertise also extends to search engine optimization (SEO), email and SMS marketing, and strategic content planning. Strikepoint is committed to providing innovative marketing strategies and exceptional service, helping clients achieve significant revenue growth and lead generation.

📋 Description

• Own and lead campaign strategy, structure, and optimization across Meta as your primary platform, with active management across Google, TikTok, and other relevant channels • Develop advanced scaling strategies, audience expansion frameworks, and budget reallocation decisions grounded in performance data • Build and manage creative testing frameworks in partnership with the Creative team, providing platform-specific direction based on results • Lead client-facing performance discussions, presenting insights, testing outcomes, and strategic recommendations clearly and confidently • Produce deeper channel-level analysis that goes beyond reporting, connecting data to business outcomes and informing next steps • Troubleshoot complex tracking issues, attribution discrepancies, and cross-platform performance problems, including GTM and pixel-level diagnosis • Mentor junior media buyers through training, feedback, and day-to-day coaching • Maintain and improve campaign documentation, QA standards, and onboarding resources for the media buying team • Partner with the Funnel team to align paid media strategy with landing page performance and offer testing • Contribute to standardizing planning frameworks, reporting standards, and team processes

🎯 Requirements

• 5+ years of hands-on paid media experience with a proven track record in an in-house or agency environment • BA/BS degree in marketing or business preferred, or equivalent work experience • Deep, proven expertise in Meta Ads Manager, including complex campaign structures, audience strategy, and algorithm-informed optimization • Demonstrated ability to scale paid media budgets while maintaining or improving performance efficiency • Experience managing campaigns across two or more platforms (Google Ads, TikTok Ads, programmatic, or CTV preferred) • Strong command of performance metrics and funnel analysis: CTR, CVR, ROAS, CPA, AOV, and LTV • Ability to build structured media plans with targeting strategy, campaign architecture, and budget allocation • Experience developing and running creative testing frameworks with clear hypotheses and performance-based iteration • Comfort troubleshooting tracking issues at the pixel, UTM, and attribution level; GTM experience is a strong plus • Proficiency with analytics tools such as GA4, Looker Studio, or equivalent reporting platforms • Strong communicator with experience leading client calls and presenting performance insights to stakeholders • Ability to mentor and coach junior team members effectively • Active, working proficiency with AI tools as part of your day-to-day workflow; this means using AI to improve efficiency, analysis, creative iteration, or reporting, not familiarity with it in theory.

🏖️ Benefits

• Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs • Customizable 401(k) plan with employer match after 90 days • Company-paid Life Insurance Policy • Flexible PTO • Company-provided Macbook