
51 - 200 employees
Founded 2005
💄 Beauty
🛍️ eCommerce
📚 Education
💰 Private Equity Round - Face Reality Skincare on 2022-09
Beauty • eCommerce • Education
Face Reality is a skincare brand focused on acne treatment and prevention, offering a clinically-backed Clear Skin Method™, acne-safe product lines, and personalized at-home routines. They operate an eCommerce storefront selling cleansers, serums, moisturizers, spot treatments, sunscreens and kits, and they support a network of certified Acne Experts with in-clinic treatments, certification training, and professional resources. The company emphasizes proven results, customer testimonials, and education for both consumers and skincare professionals.
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51 - 200 employees
Founded 2005
💄 Beauty
🛍️ eCommerce
📚 Education
💰 Private Equity Round - Face Reality Skincare on 2022-09
Beauty • eCommerce • Education
Face Reality is a skincare brand focused on acne treatment and prevention, offering a clinically-backed Clear Skin Method™, acne-safe product lines, and personalized at-home routines. They operate an eCommerce storefront selling cleansers, serums, moisturizers, spot treatments, sunscreens and kits, and they support a network of certified Acne Experts with in-clinic treatments, certification training, and professional resources. The company emphasizes proven results, customer testimonials, and education for both consumers and skincare professionals.
• Own and execute the medical channel sales strategy, including annual and quarterly plans, account segmentation, territory design, and coverage models aligned to growth objectives • Analyze market dynamics, competitive activity, and customer insights to continuously refine channel priorities, value proposition, and go-to-market programs • Establish and lead a disciplined operating cadence across the channel (e.g., target account reviews, account planning, QBRs, forecasting, and cross-functional alignment) • Drive new account acquisition and expansion across dermatology, plastic surgery, and medical spa environments, with emphasis on strategic, multi-location, and group practices • Build and maintain senior-level relationships with key decision-makers, including physicians, practice executives, and clinical leaders, to deepen long-term partnerships • Oversee retention, expansion, and share-of-wallet growth within existing accounts through structured account plans and proactive engagement strategies • Lead reactivation efforts for inactive or underperforming accounts by diagnosing root causes, setting corrective action plans, and ensuring disciplined follow-through by the field team • Ensure consistent delivery of high-impact in-field and virtual education, including onboarding, treatment protocols, and new product or program launches • Partner cross-functionally with Education, Marketing, and Customer Success to ensure accounts are fully enabled to deliver strong patient outcomes and sustainable sell-through • Identify capability gaps at the account and territory level and deploy targeted enablement strategies to improve adoption, performance, and clinical confidence • Plan, prioritize, and execute channel promotions, strategic initiatives, and account-specific programs aligned to revenue goals and measurable ROI • Represent the brand at key industry trade shows, conferences, and strategic events; guide the team on maximizing lead generation and post-event conversion • Build and sustain relationships with key opinion leaders (KOLs) and influential clinicians to strengthen brand credibility and accelerate channel adoption • Own forecasting accuracy and pipeline health across the physician channel; proactively identify risks, opportunities, and mitigation plans • Ensure disciplined and consistent CRM utilization across the team, including pipeline management, activity tracking, and account documentation • Develop and leverage dashboards and reports to monitor performance, identify trends, and inform strategic decisions • Manage team travel and expense budgets in compliance with company policies and fiscal guidelines • Design and evolve the medical channel coverage model and hiring roadmap based on growth, productivity goals, and market opportunity • Create scalable sales playbooks and operating standards (prospecting, onboarding, account planning, QBRs, reactivation, coaching cadence) to drive consistency and excellence • Recruit, onboard, coach, and performance-manage team members as headcount expands, establishing clear expectations, and development plans
• Bachelor’s degree in Business Administration, Marketing, or a related discipline, or equivalent combination of education and progressive sales leadership experience • Esthetician license, Nurse, or strong medical background (preferred) • 10-12 years of progressive experience in medical aesthetics or medically dispensed sales, including a minimum of 4 years in a field-based sales leadership role • Demonstrated success leading and developing geographically dispersed sales teams within dermatology, plastic surgery, and/or medical spa channels • Proven track record of driving consistent quota attainment through team coaching, account strategy, and disciplined execution • Experience developing and executing channel-level sales plans, account segmentation strategies, and territory coverage models • Hands-on experience partnering cross-functionally with Marketing, Education, and Customer Success to drive adoption and growth • Strong background in forecasting, pipeline management, and sales performance analysis at a regional or national level • Deep knowledge of medically dispensed skincare and credibility with dermatology, plastic surgery, and medical spa audiences • Strong people-leadership capabilities, including coaching, performance management, and talent development • Highly skilled communicator and presenter, capable of influencing physicians, practice leadership, and internal stakeholders • Proficiency in CRM systems (e.g., Zoho) and Microsoft Office Suite; ability to leverage data to drive decisions • Strong analytical, problem-solving, and territory management skills • Customer-first mindset with the ability to balance strategic planning and tactical execution • Ability to lead with autonomy while collaborating effectively with cross-functional partners and senior leadership • Willingness and ability to travel extensively (approximately 75%), including field rides, key account visits, company meetings, and industry events • Valid driver’s license and ability to meet travel and physical requirements of a field-based leadership role • Must occasionally lift and/or move up to 25 pounds
• Full benefits package
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