Organic Performance Manager

🕒 September 17

🐊 Florida, New Jersey, +3 more states – Remote

🐊 Florida – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🔔 Pennsylvania – Remote 🎸 Tennessee – Remote

💵 $85k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 0%

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FairPlay Sports Media

WebsiteLinkedInAll Job Openings

201 - 500 employees

📣 Marketing

📦 Logistics

💼 Consulting

Marketing • Logistics • Consulting

FairPlay Sports Media is a data-driven sports media network that builds products, partnerships and marketing solutions for sports fans, bettors and operators. Using AI, proprietary data and a Deep Learning Neural Network, it powers brands such as oddschecker, WhoScored? , Quarter4 and others to deliver odds comparison, live scores, predictive analytics, advertising and BetTech services. The company serves operators, affiliates, teams, leagues and advertisers worldwide to engage and monetize highly engaged sports-betting audiences.

📋 Description

• Own and deliver the organic growth strategy across partnership websites • Drive visibility and performance across traditional search engines and generative AI platforms, including LLM-powered search experiences • Partner with Product and Engineering teams to influence technical SEO, site architecture, and platform evolution • Lead the creation, testing, and scaling of new organic growth initiatives • Define and uphold standards for content quality, EEAT, and organic performance • Develop and evolve performance measurement frameworks, including reporting across SEO and AI discovery channels • Conduct ongoing analysis, opportunity sizing, and competitive benchmarking to inform strategy • Identify and implement new tools, technologies, and methodologies in organic search and AI • Lead requirements gathering and refinement for SEO, content, and LLM optimisation initiatives • Participate and present in partnership-facing strategy and performance meetings and reviews • Work cross-functionally with Product, PR, Content, and Engineering teams to deliver sustainable, scalable growth aligned with partnership forecasts

🎯 Requirements

• Extensive experience in SEO and organic growth, ideally within competitive or regulated industries (e.g. sports betting, finance, iGaming) • Strong understanding of modern search ecosystems, including Google algorithms, entity-based SEO, and AI-driven search experiences • Proven track record of delivering scalable organic growth across multiple markets • Experience managing and developing high-performing SEO or organic teams • Deep technical SEO knowledge, including site architecture, indexing, rendering, and performance optimization • Strong familiarity with data analysis tools (e.g. GA4, Search Console, log analysis tools, rank tracking platforms) • Experience working with product and engineering teams in agile environments • Knowledge of digital PR, link acquisition strategies, and brand authority building • Understanding of content strategy, EEAT principles, and semantic search optimisation • Experience with testing methodologies and performance experimentation frameworks • Commercial awareness and ability to align organic strategy with business objectives • Excellent communication and stakeholder management skills • An understanding and appreciation of US Sports • Must reside in NJ, PA, NY, FL, or TN • 40 hour working week Monday through Sunday

🏖️ Benefits

• Performance-based bonuses • Unlimited PTO plan • Paid holidays • Fully covered employee medical insurance • Fully covered employee dental insurance • Fully covered employee vision insurance • Fully covered employee life insurance • 401(k) plan with a substantial employer match • Reimbursement for professional development opportunities

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