Senior Manager, Content Amplification

Job not on LinkedIn

🕒 October 13

🗽 New York – Remote

🗽 New York – Remote

💵 $169k - $210k / year

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 0%

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Fanatics Betting & Gaming

WebsiteAll Job Openings

- employees

🎲 Gambling

⚽ Sports

👥 B2C

Gambling • Sports • B2C

Fanatics Betting & Gaming is a consumer-facing U. S. sports betting and online casino operator (branded as Fanatics Sports & Casino / Fanatics Sportsbook / Fanatics Casino) that offers sportsbook betting, online casino games, event contract trading (Fanatics Markets), and a unified loyalty currency called FanCash. It provides mobile apps and web experiences, state-by-state availability across many U. S. jurisdictions, promotional offers, partnerships with sports teams, and responsible-gaming tools and disclosures. Morton St. Trading Investments, LLC handles the event-contract trading side and is CFTC-registered.

📋 Description

• Own the paid amplification layer supporting organic content and creator output • Run boosting across owned, creator, and aggregate accounts, prioritizing content with organic traction • Build and operate a programmatic amplification engine using real-time performance thresholds • Set and manage the paid boosting budget, forecasting spend against the content calendar and moment-driven opportunities • Prioritize CPM-based media buys for reach efficiency and brand exposure • Split amplification spend and reporting across Fanatics Sports & Casino and Fanatics App • Report on reach, non-follower reach, engagement, share of voice, CPM efficiency, unaided awareness, and brand favorability lift • Maintain the boundary between amplification and conversion-tied Performance Media • Partner with Performance Media on shared paid social and CTV/OLV platforms • Coordinate with Creator & Talent on content amplification support and thresholds

🎯 Requirements

• 4+ years in paid social or programmatic media buying • Direct experience in reach/awareness-oriented CPM buying rather than performance/direct response • Experience building or operating a programmatic, rules-based amplification engine triggered by performance thresholds • Fluency in reach, non-follower reach, engagement, and share of voice as primary success metrics • Comfort being evaluated on CPM efficiency rather than CPA/CPC • Experience managing a paid media budget and forecasting spend against a content calendar • Judgment to flag and route CPA, CPC, or revenue-share-structured deals to Performance Media • Experience in sports, betting, gaming, or a comparable fast-moving consumer category is a plus

🏖️ Benefits

• Full-time employment includes base salary and bonus • Benefits information provided at https://benefitsatfanatics.com/ • Potential in-person onboarding/cultural immersion experience: Launching into Better: LIVE, a multi-day program in New York City • In-person interview and onboarding components may be included depending on the role and location

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