Senior Director, CRM – Ecosystem Operations

🕒 March 11

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Fanatics, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

🎮 Gaming

🛒 Retail

🛍️ eCommerce

Gaming • Retail • eCommerce

Fanatics is building a leading global digital sports platform that aims to enhance the fan experience for over 100 million sports enthusiasts worldwide. The company operates across several divisions including Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. They offer fans the opportunity to buy licensed fan gear, jerseys, lifestyle products, and headwear, collect physical and digital trading cards, sports memorabilia, and other digital assets, as well as engage in sports betting. Fanatics partners with over 900 sports properties globally, including major leagues, teams, and athletes, and operates more than 2,000 retail locations. The company is committed to corporate responsibility with a focus on philanthropy, diversity and inclusion, brand protection, and sustainability.

📋 Description

• Lead the strategy, systems, and execution engine that drives lifecycle marketing, promotional operations, and free-to-play engagement across the Fanatics App • Own the operating model that powers communication with fans and translates live sports moments into daily engagement and revenue • Lead a multi-disciplinary team spanning CRM, campaign operations, and game/content operations • Define and lead lifecycle marketing strategy across email, push, in-app, and emerging channels • Build scalable segmentation and personalization frameworks leveraging ecosystem data • Drive activation, engagement, monetization, and retention programs • Establish a robust testing and experimentation roadmap • Improve retention curves and fan lifetime value • Build and scale the end-to-end operating model for ecosystem campaigns • Ensure flawless execution of promotions across Commerce, Betting, Loyalty, and Free-to-Play • Oversee daily contest operations aligned to the sports calendar • Work with teams to curate a centralized marketing and content calendar across the Ecosystem

🎯 Requirements

• 10 plus years in CRM, Lifecycle Marketing, Growth, or Marketing Operations • 5 plus years leading high-performing teams • Deep expertise in CRM platforms and multi-channel execution • Strong analytical fluency (segmentation, experimentation, LTV analysis) • Experience operating in high-velocity, live-content or sports environments preferred • Track record of building scalable operating systems, not just campaigns • Clear communicator comfortable influencing senior stakeholders • Passion for sports, gaming, or fan-driven products is strongly preferred.

🏖️ Benefits

• Medical • Dental • Vision • 401K • Paid time off • GymPass • Pet Insurance • Family Care Benefits • Free Shipt deliveries • $700 home office setup allowance