Senior Insight Analyst

🕒 March 18

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Fanatics, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

🎮 Gaming

🛒 Retail

🛍️ eCommerce

Gaming • Retail • eCommerce

Fanatics is building a leading global digital sports platform that aims to enhance the fan experience for over 100 million sports enthusiasts worldwide. The company operates across several divisions including Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. They offer fans the opportunity to buy licensed fan gear, jerseys, lifestyle products, and headwear, collect physical and digital trading cards, sports memorabilia, and other digital assets, as well as engage in sports betting. Fanatics partners with over 900 sports properties globally, including major leagues, teams, and athletes, and operates more than 2,000 retail locations. The company is committed to corporate responsibility with a focus on philanthropy, diversity and inclusion, brand protection, and sustainability.

📋 Description

• Lead end-to-end qualitative and quantitative research initiatives supporting ecosystem strategy across loyalty, the Fanatics app, sportsbook, and casino - influencing product, brand, marketing, and commercial decisions. • Develop a deep understanding of sports fandom - motivations, emotional drivers, behaviors, and engagement patterns - and translate that understanding into strategic recommendations. • Leverage behavioral, attitudinal, and demographic data to inform segmentation, journey strategy, retention, and ecosystem growth. • Identify opportunities to strengthen cross-product engagement and deepen ecosystem connectivity. • Partner cross-functionally with analytics, marketing, product, and commercial teams to integrate multiple data sources into cohesive, actionable insight narratives. • Design and evaluate experiments related to product features, loyalty programs, messaging, and customer experiences. • Monitor market trends, competitive dynamics, and evolving customer expectations within sports betting, casino, and digital sports engagement. • Build and maintain strong stakeholder relationships; ensure insights are implemented and drive measurable business action. • Guide project scoping, prioritization, and supplier engagement as needed.

🎯 Requirements

• 3 plus years experience in research, customer strategy, product marketing, or player engagement roles, ideally in iGaming, digital entertainment, or consumer tech. • Proven ability to design and deliver impactful research using a range of qualitative and quantitative methods. • Strong storytelling and communication skills - able to make complex insights simple, relevant, and actionable for business audiences. • Deep understanding of customer segmentation, user journeys, and player lifecycle strategies. • Strong commercial acumen and the ability to align research outcomes with business goals. • Experience working cross-functionally in a fast-paced, data-rich environment. • Comfort with analytics and behavioral data; SQL or data visualization skills are a plus but not required. • Familiarity with AI-powered research tools and emerging applications of generative AI in insight development, segmentation, and customer understanding. • Have an appetite for learning about the gambling industry and/or existing knowledge of the gambling industry.

🏖️ Benefits

• Salary Range: $90,000 to $130,000 (plus bonuses, full-time employment) • Health insurance • Professional development opportunities