Director of Marketing Events – Digital Communications

Job not on LinkedIn

🔥 14 hours ago

🏛️ District of Columbia, Washington – Remote

🏛️ District of Columbia – Remote ☕ Washington – Remote

💵 $120k - $130k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

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American Farmland Trust

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1980

🍽️ Food & Beverage

💼 Consulting

📦 Logistics

Food & Beverage • Consulting • Logistics

American Farmland Trust is a national nonprofit organization dedicated to saving the land that sustains us by protecting farmland, promoting sustainable farming practices, and keeping farmers on the land. AFT operates programs like the Farmland Information Center, farmland protection grants, soil health initiatives, and the U. S. Farmed certification to support farmers, influence policy, provide technical assistance, and engage the public to ensure farming remains a viable way of life.

📋 Description

• Lead AFT’s branding, marketing strategy, and national paid media campaigns • Manage the Marketing Division • Oversee national websites, email, social, and outreach channels with communication specialists • Drive integrated marketing and digital strategies to expand reach, deepen stakeholder engagement, and increase supporter growth • Lead multi-channel campaigns, signature engagement initiatives, and creative content development • Oversee team performance, metrics, and marketing best practices • Design, create, and improve content for national dissemination • Maintain, refine, and enforce AFT brand standards • Test brand health with key audiences and against competition • Lead supporter acquisition strategy and coordinate cross-department tactics to grow the database • Monitor competitive, market, and political developments to maximize communication impact • Foster internal and cross-divisional collaboration through guidance, coaching, and relevant expertise • Collaborate with Directors and Deputy Directors on cross-divisional efforts • Identify and promote initiatives that drive organizational growth and improve effectiveness, efficiency, quality, and engagement • Lead execution of national Communications strategy tailored to divisional priorities • Ensure production of written and other materials for target audiences • Collaborate with the National Communications team to maintain consistency across messaging • Develop messaging and storytelling opportunities across mediums, formats, and geographies • Establish new communications channels and grow effective channels to reach new audiences • Supervise the Social Media & Marketing Manager and Marketing Coordinator

🎯 Requirements

• Advanced degree (master’s degree in business administration, marketing, communications, or a related field) preferred • 10+ years of progressively responsible national PR, communications, or marketing experience, or an equivalent combination of education and relevant professional experience • Demonstrated expertise in marketing, communications, advertising and media relations • Portfolio examples and published samples • Outstanding communication skills • Strong organizational skills • Experience leading and managing teams, including providing direction, supporting staff development, and fostering a collaborative work environment • Advanced knowledge and understanding of social media (Twitter, LinkedIn, Instagram, YouTube, and Facebook) trends, analytics and planning tools • Experience managing e-mail marketing, online fundraising, event registration, and digital advocacy platforms in a non-profit or cause marketing role • Experience directing websites, including building new websites and updating webpages, creating workflows, and planning staff resources • Excellent organizational and project management skills • Knowledge and demonstrated experience using Canva, Adobe InDesign, Photoshop, and Illustrator are required • Ability to work occasional evenings or weekends • Ability to travel domestically approximately 4 to 5 trips per year

🏖️ Benefits

• Medical & Prescription Coverage • Dental Coverage • Vision Coverage • Company Paid Life Insurance & Long-Term Disability (LTD) • Voluntary Life Insurance • Flexible Spending Account (FSA) – Healthcare & Dependent Care • Health Savings Account (HSA) • 401k Plan • Sick Leave: Regular full-time employees accrue 13 “sick days” per year • Vacation Leave: Accrue 15 days during the first year increasing by one day per year to 20 days per year maximum • Twelve fixed holidays • A week between Christmas and New Years off • Up to three floating holidays • Remote work opportunity • Diverse and inclusive work environment • Competitive compensation & benefits