Digital Marketing Manager

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FAT Brands Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🍽️ Food & Beverage

🏨 Hospitality

🏭 Manufacturing

💰 $416.7M Post-IPO Debt - Fat Brands on 2024-11

Food & Beverage • Hospitality • Manufacturing

FAT Brands is a leading global franchising company that strategically acquires, markets, and develops fast-casual, quick-service, and casual dining restaurant concepts around the world. The company owns and franchises a portfolio of well-known food and dessert brands (including Fatburger, Johnny Rockets, Round Table Pizza, Marble Slab Creamery, Great American Cookies, Fazoli’s, Hurricane Grill & Wings, Ponderosa & Bonanza, Buffalo’s Cafe, Pretzelmaker, Native Grill & Wings, and others). FAT Brands develops domestic and international franchise opportunities, supports franchisees, and also operates a manufacturing facility in Atlanta that produces fresh cookie and pretzel dough to support its brands.

📋 Description

• Lead annual CRM and loyalty planning for assigned brand(s), aligning customer engagement strategies with brand marketing calendars and business objectives. • Own CRM marketing execution across email, SMS, and automated customer journeys, building campaigns that support promotional calendars and drive measurable engagement. • Lead loyalty and mobile app marketing strategy — offers, rewards, member journeys, and engagement initiatives — to drive member acquisition, retention, frequency, and sales growth. • Build, QA, and deploy CRM and loyalty campaigns with accurate audience segmentation, personalization, and on-time execution. • Monitor campaign performance and analyze CRM and loyalty metrics to identify trends, measure effectiveness, and recommend optimization opportunities. • Partner with Brand Marketing to develop digital campaigns that support key business priorities and guest engagement. • Serve as the primary digital marketing point of contact for assigned brands, providing strategic guidance across CRM, loyalty, mobile app, and digital marketing initiatives. • Partner with the digital agency to develop, execute, and optimize paid search, paid social, and other digital campaigns that support brand growth and customer acquisition. • Collaborate with technology partners and internal teams on enhancements across CRM, loyalty, mobile app, online ordering, and related digital platforms. • Maintain campaign calendars, project timelines, and reporting across multiple initiatives and assigned brands. • Own Customer Sentiment strategy for assigned brands. • Stay ahead of CRM, loyalty, digital marketing, and restaurant industry trends, translating emerging opportunities into recommendations that improve engagement and performance.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required. • 5+ years of experience in digital marketing, CRM, loyalty marketing, email marketing, or a related discipline. • Hands-on experience with CRM and loyalty platforms such as Punchh, Olo Engage, or similar preferred. • Proven experience managing agency relationships and digital marketing campaigns, including paid search and paid social. • Strong analytical orientation — able to interpret campaign performance data and translate insights into actionable recommendations. • Excellent project management, communication, and organizational skills; proven ability to manage multiple priorities and work independently in a fast-paced environment. • Proficient in Microsoft Word, Excel, Outlook, PowerPoint, Asana, and Adobe Acrobat. • Understanding of the franchise restaurant industry preferred.

🏖️ Benefits

• Competitive salary • Flexible work arrangements