Vice President of Growth

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $210k - $290k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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Feeld

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

👥 B2C

🧘 Wellness

💰 $500k Angel Round on 2015-10

B2C • Wellness

Feeld is a dating app designed for individuals with open-minded perspectives seeking more meaningful connections. The platform encourages users to express themselves freely, share their preferences both in and out of the bedroom, and connect with like-minded individuals. Feeld aims to provide a respectful and liberating environment for users to explore their sexuality and relationship norms, as evidenced by user testimonials highlighting positive experiences. The app also fosters community interactions through offline events like socials and talks. Additionally, Feeld publishes a magazine that explores various aspects of relationships and sexuality, offering further insights and community engagement.

📋 Description

• Define and lead the growth strategy across performance marketing and lifecycle, ensuring values-aligned member acquisition to support the long-term health and integrity of the Feeld experience at scale • Own the performance marketing ecosystem end-to-end: channel strategy, account structure, budget allocation, and scaling frameworks • Build and drive a rigorous experimentation roadmap, establishing a culture of testing across channels, creative, messaging, and lifecycle journeys • Audit and evolve existing channels, identifying inefficiencies and opportunities, while incubating and scaling new channels through structured testing • Design and integrate lifecycle and performance systems, ensuring seamless handoffs between acquisition, activation, retention, and re-engagement • Develop a product-led growth lens, partnering closely with Product to unlock growth through onboarding, engagement loops, and core member experiences • Drive referral and network effects initiatives, creating programs that compound growth through user advocacy and community dynamics • Establish clear measurement frameworks, balancing incrementality, LTV, and payback with broader signals of network health and brand strength • Build and lead a high-performing growth team, spanning performance, lifecycle, and analytics, while fostering cross-functional collaboration • Champion the brand within growth, ensuring all acquisition and lifecycle efforts reinforce—not erode—the brand and member experience

🎯 Requirements

• 10+ years of experience in growth leadership, with a proven track record of scaling consumer businesses across performance marketing and lifecycle • Deep experience in DTC and/or subscription models, with a strong understanding of LTV, retention dynamics, and unit economics; marketplace or social experience a significant plus • Fluent across multiple altitudes—able to move seamlessly from high-level strategy and planning to hands-on execution and problem-solving • Entrepreneurial and highly resourceful, with a scrappy, can-do mindset and a bias toward action in fast-moving environments • Comfortable with ambiguity, with the ability to create structure, clarity, and momentum in undefined or evolving problem spaces • Strong expertise in attribution and incrementality, with a nuanced understanding of measurement limitations and how to make decisions despite them • Excellent communicator and cross-functional leader, able to align teams across marketing, product, and data while advocating for both growth and brand integrity

🏖️ Benefits

• Flexible working hours • Unlimited paid time off • A fully remote working situation • Home office budget • Learning & development budget • On demand therapy sessions and mental health support via Spill • In-person meet ups