Senior Digital Analytics Strategist

Job not on LinkedIn

🔥 7 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Finalsite

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1998

📚 Education

☁️ SaaS

🤝 B2B

💰 Debt financing on 2014-12

Education • SaaS • B2B

Finalsite is a provider of web and communications technology for K–12 and higher education institutions. Finalsite offers an education-focused CMS and website design (Composer), AI chatbot tools, mass notifications and messaging, mobile apps, enrollment and admissions management, and marketing services aimed at helping schools build community, improve communications, and grow enrollment. The company serves school districts, independent schools, international schools, charter schools, and faith-based schools and notes it has been trusted by schools for more than 25 years.

📋 Description

• Serve as the primary digital analytics subject matter expert across Professional Services • Analyze website and marketing data to identify trends, opportunities, and areas for improvement • Translate complex findings into clear, actionable recommendations • Conduct analytics audits and troubleshoot tracking, configuration, reporting, and data-quality issues • Develop strategies to improve website performance, user experience, engagement, conversions, enrollment, and organizational goals • Provide analytics consultation to internal teams • Stay current on analytics, measurement, privacy, AI, search, and digital marketing developments • Lead and evolve Finalsite’s Insights and Optimization subscription service • Deliver client education, consultation, training, office hours, and optimization guidance • Create scalable educational content, consultation frameworks, and recurring programming • Develop repeatable processes, standards, and best practices for service scalability • Manage and improve the client lifecycle from intake and technical onboarding through service delivery and offboarding • Monitor service performance and client engagement and recommend improvements • Identify opportunities to leverage AI, automation, and emerging technologies • Collaborate with Sales, Customer Success, Product, DMS, and Professional Services • Maintain relationships with analytics and user behavior technology partners • Develop internal analytics guidance, training, and best practices

🎯 Requirements

• 4+ years of professional experience in digital analytics, web analytics, digital marketing analytics, data strategy, or a related field • Advanced proficiency with Google Analytics 4 (GA4), including independently analyzing, auditing, troubleshooting, and interpreting complex analytics implementations and data • Strong experience with heatmapping and user behavior analysis platforms (Crazy Egg a must have) • Strong understanding of website performance, user journeys, conversion behavior, digital marketing measurement, and optimization strategies • Ability to translate complex data and technical concepts into clear, actionable recommendations for non-technical audiences • Strong client consultation, presentation, and facilitation skills • Experience developing educational content, training, consultation frameworks, or scalable client programs • Strong problem-solving skills and ability to independently investigate and resolve complex analytical questions • Ability to collaborate across client-facing, technical, sales, product, and leadership teams • Ability to identify and responsibly leverage AI, automation, and emerging technologies • Ability to operate within an evolving service model while balancing client delivery with service development and scalability • Bachelor’s degree or equivalent professional experience • Permanent resident of the United States; current and continued U.S. residency required • Relevant analytics certifications are a plus • Google Analytics certification or equivalent advanced GA4 experience preferred • Experience combining website analytics, user behavior data, and digital marketing performance data preferred • Experience with analytics reporting, visualization, tagging, or measurement platforms preferred • Experience in EdTech, SaaS, Professional Services, agency, or consulting environments preferred • Experience with K–12 schools, public school districts, private and independent schools, or international schools preferred • Experience developing or scaling subscription-based analytics, consulting, or optimization services preferred

🏖️ Benefits

• Competitive benefits • Professional development opportunities • Collaborative culture • 100% fully remote employment • Opportunity to grow your career • 20% travel