Senior Programmatic Strategist

Job not on LinkedIn

🔥 17 hours ago

🐊 Florida, North Carolina, +3 more states – Remote

🐊 Florida – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🌴 South Carolina – Remote

⏰ Full Time

🟠 Senior

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Manage programmatic clients day to day • Build, optimize, and report on campaigns across programmatic channels including Display, Native, Video, and Audio • Collaborate with internal teams to create media strategies aligned with client objectives • Leverage first-party and third-party data for audience targeting and segmentation • Develop and implement campaigns across DSPs such as DV360 and The Trade Desk • Monitor and optimize campaigns to achieve performance and pacing goals • Generate and analyze performance reports with actionable insights and recommendations • Troubleshoot campaign performance and delivery issues • Coordinate with creative, analytics, and account teams for cohesive campaign execution • Serve as primary client contact and provide campaign performance updates and strategy adjustments • Present campaign plans, performance reports, and strategic recommendations to clients • Support NSM attainment and CSAT goals

🎯 Requirements

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies • Bonus B2B experience • Hands-on expertise in media buying, including building and optimizing campaigns in DSPs • Preference for experience with The Trade Desk (TTD) and DV360 • Proven track record in programmatic media planning and buying • Experience building measurement frameworks to evaluate campaign success • Strong understanding of how programmatic and other paid and organic channels work together to surpass client KPIs • Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month • Strong cross-collaboration skills and excellent interpersonal and communication abilities • Solid analytical ability and exceptional attention to detail • Results-oriented mindset and ability to balance multiple projects effectively • Ability to operate a laptop, computer software platforms, and office productivity tools • Reliable internet access • Professional background • Ability to remain stationary for extended periods • Ability to observe and interpret written and/or verbal communication • Must reside in the United States • Must be legally authorized to work in the United States

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents • Access to certified therapists through Spring Health • Headspace membership • Gympass • Unlimited PTO (2-week minimum) • Paid company holidays • Birthday off • End of Year Recharge (closed December 24 - January 1) • Paid parental leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, scaling in total amount over time • Annual anniversary trip with peers and executive leadership • Remote work from a home office • Laptop computer (PC or Mac available) • Reasonable accommodations for qualified individuals with disabilities