Integrated Campaign Strategist

Job not on LinkedIn

🕒 September 22

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

👻 Ghost score 15%

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PMI

WebsiteLinkedInAll Job Openings

1 - 1 employees

📚 Education

🤝 Non-profit

Education • Non-profit

PMI is the Project Management Institute, a global nonprofit professional association that sets standards, provides education and credentials, and supports the practice of project and program management. PMI offers widely recognized certifications (PMP, CAPM, PMI-ACP, PMI-CPMAI, and others), publishes standards and guides such as the PMBOK Guide, runs training, events, research and thought leadership, and provides digital tools and enterprise solutions (e. g. , PMI Infinity) and membership services to a community of project professionals (noted as more than 800,000 members).

📋 Description

• Own the end-to-end, cross-channel activation strategy for integrated campaigns across paid media, email, web, social, and content • Translate campaign and lifecycle objectives into integrated activation plans defining channel mix, format investment, and audience segmentation • Direct channel owners and agency partners in executing the strategy • Identify opportunities for personalization, segmentation, and audience relevance • Set paid media strategy, including platform selection, format strategy, and targeting approach • Review and approve agency media plans against activation strategy and growth goals • Hold the agency accountable for performance and strategic fit • Partner on in-flight optimization and test-and-learn or new-channel pilots • Monitor business performance, audience behavior, market dynamics, and seasonal or cultural moments to identify growth opportunities • Set and own campaign activation and growth marketing performance goals, including conversion, funnel/pipeline impact, channel efficiency, CAC, ROAS, cost-per-conversion, and lifecycle impact • Track, report, and optimize activation and growth performance • Partner with Product Marketing to maintain a shared view of business impact from awareness and activation through product adoption • Serve as the central strategic lead across dependencies, roles, and timelines for integrated campaigns • Facilitate campaign kickoffs, checkpoints, and retrospectives • Represent activation strategy and growth performance to senior stakeholders, including CMO/VP-level media plan and channel investment reviews • Partner with Regional Marketing to align global and regional execution requirements • Define and evolve operating models, templates, and workflows for activation strategy and growth performance • Maintain clear and accurate campaign documentation across workstreams • Lead process improvements that reduce friction between strategy, channel owners, and agency execution

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field • 8–10 years of experience in integrated marketing, growth marketing, or performance marketing • Direct ownership of paid media strategy and planning • Proven track record of driving campaign performance across the end-to-end customer lifecycle • Experience setting and being accountable to growth/performance targets • Experience managing agency relationships strategically, including briefing, directing, and holding agencies accountable to performance • Comfortable working in a matrixed, cross-functional environment with senior stakeholder visibility • Familiarity with marketing automation platforms, CRM systems, analytics/performance dashboards, and project management tools • Ability to design channel-agnostic activation strategies across paid, owned, and earned channels • Strong business and customer acumen across B2B and B2C contexts • Deep fluency in paid channel formats, targeting, platforms, and performance metrics including CAC, ROAS, and conversion • Ability to set, own, and be accountable for growth/activation performance targets • Ability to direct and hold agency partners accountable at a strategy level • Cross-channel judgment across format and investment tradeoffs • Executive communication skills, including CMO/VP-level strategy and performance review • Analytics literacy and ability to translate data into optimization decisions • Content and messaging awareness • Adaptability in fast-paced, dynamic environments • Proficiency in English • Ability to travel nationally and globally, potentially over weekends or holidays

🏖️ Benefits

• Some travel, possibly up to 15%, conditions permitting • Ability to travel nationally and globally, including over weekends or holidays when required

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