TV, Video, Audio & Display Strategist – Analytics Focused

🔥 20 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Plan and improve full-funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV while maintaining efficiency • Translate data and media learnings into clear decisions • Use Bliss Point insights including Forecasting, Always-On Incrementality, Brand Equity, Creative Insights, and Customer Insights to focus investment • Partner with Client Leadership, Media Investment, Econometrics, Creative, Search, Social, and Commerce/Retail Media teams • Turn business goals into TVAD plans across awareness, consideration, and performance channels • Lead day-to-day client strategy and execution • Present growth-focused updates and QBRs connecting media to business outcomes • Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative • Use DSP capabilities and optimization responsibly, including goal strategies, pacing, frequency, brand safety, and verification • Pilot initiatives safely, measure results, and scale what works • Apply Bliss Point insights to shape budgets and innovations • Design TVAD tests such as geo/lift, holdout, powered A/B, or time-series tests • Define success thresholds and maintain a regular measurement cadence • Forecast expected impact and risk • Explain and advocate for Tinuiti’s measurement and attribution framework • Explain model caveats when recommending changes and support data/operations health • Reduce waste from unmanaged frequency, low-quality inventory, and overlap • Help the Pod adopt better ways of working • Drive KPIs across growth, quality, innovation, product/AI adoption, and efficiency

🎯 Requirements

• 5–7 years managing TV/video/audio/display at scale with end-to-end ownership, or 5–7 years in analytical roles with strong media analytics exposure • Familiarity with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management • Comfortable coordinating with publishers/PMPs/partners • Knowledge of incrementality/lift and basic A/B testing • Forecasting experience • Ability to connect media to revenue, CAC, LTV, incremental reach, and attention • Advanced Excel/Sheets skills • SQL familiarity preferred • GA4 and platform analytics experience • Clean documentation and communication • Client-ready storytelling and clear expectation-setting • Ability to partner effectively with Econometrics, Creative, channel teams, and Client Leadership • FLSA classification: Exempt

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • Flexible time off • 20 paid holidays, including multiple long weekends • Medical, Dental, Vision, Life & Disability insurance • Flex Spending Accounts • Retirement match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave with 100% pay • On-demand learning • Mentorship program • Leadership and management development programs and resources