CFO, CPG & E-Commerce

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🛍️ E-commerce

👻 Ghost score 12%

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FinanceWithin

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

💸 Finance

💼 Consulting

Finance • Consulting

FinanceWithin is a strategic CFO and accounting partner for founder-led companies. It provides a full Office of the CFO offering—interim CFO leadership, financial planning & analysis (FP&A), accounting and bookkeeping, cash flow and liquidity planning, performance advisory, capital raise and M&A support, and operations/ERP implementation. FinanceWithin focuses on building investor-grade businesses for consumer brands (DTC, retail, CPG), helping founders with forecasting, fundraising, financial modeling, audit-ready monthly closes, and special-situation turnarounds. The firm operates from offices in New York and Houston and positions itself as a hands-on financial and strategic advisor to founders and investors across the business lifecycle.

📋 Description

• Serve as fractional Client CFO for a portfolio of consumer brands across e-commerce, retail, and CPG • Lead financial strategy, advisory, and FP&A for multiple brands • Own budgeting, cash runway, forecasting, and board reporting • Act as a strategic partner to founders, CEOs, and investors • Manage banking, credit, investor, and board relationships • Build and maintain dynamic 1/3/5-year financial models • Drive rolling forecasts, margin analysis, scenario planning, and demand planning • Build KPI dashboards and reporting systems for executive teams • Review reconciliation data with the internal accounting team and ensure reporting integrity • Advise on fundraising, M&A, debt strategy, and capital allocation • Support and own credit packs and serve as deal-time CFO when needed • Support board material preparation and investor communications • Provide decision frameworks for growth, burn, and tradeoffs • Templatize, automate, and scale recurring work • Use ChatGPT, Gemini, Google Sheets, and Zapier to improve delivery speed • Document SOPs and drive internal improvements to the client delivery engine

🎯 Requirements

• Strong experience in finance leadership roles; past experience in a multi-client role is required • Deep understanding of consumer business models (DTC, retail, omni-channel, wholesale) • Strong FP&A and modeling skills • Experience in budgeting, building multi-year 3-statement modeling, and operational forecasting • Experience with accounting systems (QBO, NetSuite) • Ability to synthesize complex data into clear insights and communicate with confidence • Experience working with executive teams and board-level stakeholders • Comfortable managing multiple client relationships in a fast-paced environment • Experience using AI tools or automation tools is a bonus • Ability to thrive in a lean, high-performance, distributed team • United States work authorization without sponsorship required • Must be located in the United States

🏖️ Benefits

• High-impact, high-autonomy role advising category-defining brands • Small, elite team where your work drives real outcomes • Remote-first culture with deep collaboration and zero bureaucracy • High comp upside based on book of business performance • Fast-growing firm that rewards performance, not pedigree