Senior Performance Marketing Manager

🔥 19 hours ago

🇺🇸 United States – Remote

💵 $148k - $200k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 2%

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Fingerprint

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51 - 200 employees

Founded 2019

🔒 Cybersecurity

🔌 API

☁️ SaaS

💰 $32M Series B on 2021-11

Cybersecurity • API • SaaS

Fingerprint is a technology company focused on bot detection and identification solutions. The platform helps businesses ensure a secure online environment by accurately identifying users and distinguishing between real users and automated bots. They provide developer guides and workspace settings for easy integration into various applications, enhancing security and user experience.

📋 Description

• Oversee and manage paid advertising channels including LinkedIn, Google Ads, Reddit, and YouTube • Focus paid advertising on enterprise brand awareness and pipeline • Collaborate with Growth Marketing, ABM, and SEO on campaign performance and optimization • Report bi-weekly to marketing leadership and stakeholders on budget attainment and ROI • Partner with RevOps to refine campaign attribution, tracking, and data accuracy • Develop daily optimization protocols to improve CTR, CPL, and ROAS • Conduct weekly performance reviews and identify actionable insights • Build revenue attribution reporting, including ABM attribution using platform APIs • Monitor budget pacing and channel efficiency • Identify new platforms, audiences, and creative formats for experimentation • Develop a monthly experimentation roadmap and coordinate with functional owners • Own the email marketing program, including ad-hoc sends and nurture campaigns

🎯 Requirements

• 6-10 years of demand generation/performance marketing experience in a B2B SaaS or agency environment • Proven success managing $1M+ annual paid media budgets with measurable ROI • Hands-on experience collaborating with RevOps and marketing operations to maintain clean data and reporting • Comfort with campaign experimentation, A/B testing, and continuous optimization • Excellent communication and project management skills • Experience with Google Analytics, Google Ads, and LinkedIn Ads required • Familiarity with HubSpot, Vector, Salesforce, and Sigma preferred • Excellent quality assurance skills preferred • Proven ability to manage and develop a small team • Experience with account-based paid media strategies • Strong creative instincts and ability to partner with design and content • Ability to synthesize performance data into business recommendations and revenue impact • Proficiency with macOS • Comfort working fully remotely using Slack, Google Workspace, and Zoom • Must be authorized to work from the candidate's home location; Fingerprint does not sponsor visas

🏖️ Benefits

• Globally dispersed, 100% remote work • Salary based on function, level, and geographic location • Inclusive work environment • Opportunity to work from almost any country, subject to country restrictions • Visa sponsorship is not provided

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