Digital Analytics Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $90k - $146k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

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Flagstar Bank

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🛡️ Insurance

💼 Consulting

🏥 Healthcare

Insurance • Consulting • Healthcare

Flagstar Bank is a diversified commercial bank focused on building relationships to help clients on their financial journeys, whether for personal or business needs. The bank offers a wide range of financial services including personal and business banking, loans, mortgages, wealth management, and investment services. Flagstar is committed to community involvement and meeting the banking needs of diverse neighborhoods, including low- and moderate-income areas, while promoting diversity, equity, and inclusion within its operations.

📋 Description

• Own defined workstreams within Flagstar's digital measurement and analytics capability across web, mobile app, and digital marketing channels • Execute instrumentation, reporting, and platform work within the established measurement framework • Execute digital measurement work, including event taxonomy, KPI definitions, tagging governance, and abandonment, completion, and adoption reporting • Define instrumentation requirements for digital experiences, features, and campaigns before development begins • Implement, maintain, and QA tags across assigned digital properties • Build and maintain client-side and server-side data collection configurations, including digital analytics, paid media tracking, and consent management • Contribute to data layer specifications for web and mobile app development projects • Conduct tag audits and QA, document findings, and escalate data quality issues • Administer assigned configurations in Adobe Analytics, GA4, and related digital analytics platforms • Maintain platform health, including user access, data feeds, processing rules, and downstream integrations • Build and maintain digital performance dashboards and reporting views • Develop reporting in Power BI or Tableau connecting digital behavioral data to marketing and business outcomes • Analyze digital data to identify friction points, drop-off patterns, and engagement signals • Execute measurement plans and results analysis for A/B and multivariate testing • Provide analysis, platform guidance, and measurement support to marketing, digital experience, and technology stakeholders • Develop training materials, documentation, and user guides • Apply compliance, legal, and privacy requirements to digital data collection work • Support cross-channel projects and analytics infrastructure work • Perform special projects and additional duties as required

🎯 Requirements

• Undergraduate Degree (4 years or equivalent) in Marketing, Statistics, Data Science, Computer Science, Information Systems, or a related field required • 6+ years of hands-on experience in digital analytics, marketing analytics, or digital measurement • Hands-on experience implementing and maintaining tags in Adobe Launch (Adobe Tags) and/or Google Tag Manager • Familiarity with server-side container configuration • Working knowledge of Adobe Analytics and/or GA4, including report configuration, variable mapping, and data validation • Familiarity with privacy-first measurement approaches, including consent management platforms, server-side tagging, and consent mode • Proficiency in SQL for data querying and reporting support • Experience building dashboards and reporting views in Power BI, Dynamics, or Tableau • Ability to partner with web and mobile app development teams on data layer and instrumentation requirements • Familiarity with paid digital media measurement, including search, social, programmatic, and affiliate tracking architectures • Ability to identify metric implications, frame initial recommendations, and escalate unclear root causes • Ability to translate business needs into technical requirements • Ability to develop training materials and documentation • Working knowledge of CCPA, GLBA, and emerging state privacy laws • Ability to manage multiple projects, prioritize effectively, and communicate status and tradeoffs • Advanced degree in a related field is preferred • Familiarity with Adobe Experience Platform, Customer Journey Analytics, or equivalent CDP environments is preferred • Familiarity with Snowflake or BigQuery is preferred • Experience with Python or R is preferred • Google Analytics, Adobe Analytics, or equivalent platform certification is preferred • Financial services or regulated-industry experience is preferred

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Life insurance • Disability insurance • Comprehensive leave program • Variable incentives, bonuses, commissions, or other awards may be included in total compensation • Reasonable accommodation for the recruiting process