Senior Marketing Operations Manager

🔥 3 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Fleetio

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

📦 Logistics

💼 Consulting

🚗 Transport

💰 $21.1M Series B on 2020-11

Logistics • Consulting • Transport

Fleetio is a comprehensive fleet management software provider that helps organizations track, analyze, and improve their fleet operations. The platform offers tools for vehicle maintenance, tracking fuel usage, managing drivers, and ensuring regulatory compliance. Fleetio aims to enhance efficiency and reduce costs for businesses with fleets of all sizes by providing real-time data and insights.

📋 Description

• Own the day-to-day operation and continuous improvement of Fleetio’s marketing technology stack, including marketing automation, attribution, inbound routing, enrichment, intent, advertising, webinar, event, and data automation platforms • Serve as the senior escalation point for Marketo architecture, administration, and troubleshooting • Gather business requirements, identify technology and process gaps, and lead implementation, integration, testing, and adoption of new capabilities • Monitor system health, utilization, access, and vendor performance; simplify the stack, reduce manual work, control costs, and improve reliability • Maintain documentation covering system ownership, architecture, integrations, dependencies, and change history • Implement and maintain lifecycle stages, lead and contact scoring, qualification, routing rules, SLAs, and handoffs across Marketing, SDR, and Sales • Own marketing data flows across Salesforce, enrichment tools, and marketing automation platforms; diagnose sync errors, field-mapping issues, and broken automations • Improve data quality through normalization, deduplication, and enrichment using tools such as ZoomInfo and Clay • Maintain consent, preference, suppression, and retention processes supporting GDPR, CCPA, and related requirements • Maintain campaign and tracking infrastructure, including Salesforce Campaigns and hierarchies, UTM standards, forms, pixels, and events • Own the operational health of attribution platforms such as Bizible • Build and maintain Salesforce reports and dashboards for campaign performance, funnel conversion, and pipeline contribution • Partner with Sales Ops, Revenue Ops, GTM Systems, Data, and Web teams on integrations and shared data models • Serve as a technical and operational partner to Marketing teams, translating business goals into scalable processes and system solutions • Manage incoming Marketing Operations requests, clarify requirements, identify dependencies, set priorities, and communicate timelines and tradeoffs • Create documentation and training for correct system usage and data-quality practices • Balance immediate execution needs with long-term scalability, maintainability, and governance; proactively identify risks and opportunities

🎯 Requirements

• 6+ years of hands-on experience in Marketing Operations, Marketing Technology, or Revenue Operations within a B2B SaaS environment • An active Adobe Marketo Engage Business Practitioner Expert certification, or the current equivalent advanced Marketo certification, is required • Experience owning and optimizing a broad marketing technology stack beyond a marketing automation platform • Strong Salesforce experience, including Campaigns, reports and dashboards, fields and objects, and funnel and pipeline reporting • Practical knowledge of APIs, webhooks, native integrations, data synchronization, and workflow automation • Hands-on experience with lifecycle management, routing, lead-to-account matching, and Marketing-to-SDR handoffs • Experience supporting integrated campaigns across demand generation, product marketing, customer marketing, events, and digital programs • Strong analytical and troubleshooting skills, including the ability to trace issues across multiple platforms, validate data, and identify root causes • Strong project management and documentation skills, with the ability to explain technical concepts clearly to technical and nontechnical stakeholders

🏖️ Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family) • Vision insurance • Incentive stock options • 401(k) match of 4% • PTO - 4 weeks (increases at year two!) • 12 company holidays + 2 floating holidays • Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid) • FSA & HSA options • Short and long term disability (short term 100% paid) • Community service funds • Professional development funds • Wellbeing fund - $150 quarterly • Business expense stipend - $125 quarterly • Mac laptop + new hire equipment stipend • Fully stocked kitchen with tons of drinks & snacks (BHM only) • Remote working friendly since 2012