Senior Manager / Director of Technician Marketing

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $120k - $140k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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FlexTrades

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏭 Manufacturing

🎯 Recruiter

Manufacturing • Recruitment

FlexTrades is a company that provides project-based workforce solutions specifically aimed at the manufacturing and engineering industries. They specialize in deploying skilled tradespeople to help businesses meet production goals, address backlogs, and handle labor shortages, with a focus on U. S. -based manufacturing facilities. FlexTrades offers a variety of services including manufacturing support, custom labor solutions, and engineering support, assisting companies in maintaining production capabilities during increased demand or workforce challenges. Known for their responsive and professional service, FlexTrades effectively bridges the skills gap by supplying highly skilled workers, such as machinists and welders, when needed by their clients.

📋 Description

• Develop and execute an integrated technician growth strategy focused on expanding technician acquisition, strengthening engagement with the technician bench, and growing FlexTrades’ technician network • Align technician marketing strategy with recruiting priorities, client demand, and company growth objectives • Evaluate and improve the technician journey from initial awareness through application, onboarding, deployment, and ongoing engagement • Partner with technical recruiting to improve conversion, optimize processes, and enhance the technician experience • Develop, manage, and optimize technician acquisition and engagement channels, including email, digital marketing, job boards, technician communities, review sites, and emerging channels • Evaluate channel performance and identify opportunities to expand reach within priority technician segments • Develop messaging, content, campaigns, tools, and resources supporting technician acquisition and engagement • Establish KPIs and reporting for technician marketing programs • Analyze performance and translate insights into recommendations improving channel effectiveness, engagement, conversion, and marketing impact • Partner with technical recruiting, leadership, marketing, and other cross-functional teams

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, or a related discipline • 7+ years of marketing experience, with a focus on growth, acquisition, engagement, talent/candidate marketing, or a related discipline • Proven experience developing and executing multi-channel marketing strategies that drive measurable results for a service-oriented organization • Strong analytical and strategic thinking skills, with the ability to turn data and insights into actionable strategies • Demonstrated ability to lead cross-functional initiatives while balancing strategic planning with hands-on execution • Excellent communication, collaboration, and project management skills • Preferred: Experience leading technician, talent, candidate, employer brand, community, or workforce-focused marketing programs • Preferred: Experience with Bullhorn, Sense, Salesforce, marketing automation, analytics, job boards, or similar MarTech platforms • Preferred: Experience in manufacturing, industrial staffing, workforce solutions, skilled trades, or a related industry • Preferred: Experience building or scaling marketing programs, channels, or capabilities in a growth-oriented service organization