Strategic Partner Marketing Manager

🔥 0 minutes ago

🌵 Arizona, California, +27 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $95k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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The Channel Company

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📣 Marketing

🏢 Enterprise

📱 Media

💰 Venture Round on 2016-12

Marketing • Enterprise • Media

The Channel Company is a global leader in providing strategies and services for channel success. They specialize in channel strategy and program management, working closely with IT leaders, technology vendors, and solution partners to enhance their market positions and achieve strategic growth. With a strong focus on audience engagement and strategic insights, The Channel Company activates growth strategies through campaigns, content production, and custom events. Their events connect channel executives and decision-makers worldwide, while their media brands and awards amplify the influence of IT leaders. They also focus on empowering women leaders through platforms and events, promoting diversity and inclusion within the tech industry. Overall, The Channel Company offers comprehensive solutions for building, sustaining, and growing strategic channels across the global technology landscape.

📋 Description

• Serve as a strategic marketing advisor to a portfolio of Global Systems Integrators and Consulting Partners • Develop and support execution of joint go-to-market plans • Drive marketing investment utilization and accelerate pipeline growth • Help partners maximize the value of their AWS partnership • Build and maintain Joint Marketing Plans aligned to AWS and partner business objectives • Develop partner-specific go-to-market strategies supporting pipeline growth, partner differentiation, and cloud adoption • Identify growth opportunities and recommend marketing initiatives based on partner priorities, AWS programs, and market trends • Act as a trusted advisor to partner marketing leaders and AWS stakeholders • Lead planning, execution, and optimization of integrated marketing campaigns • Coordinate digital marketing, content syndication, webinars, events, ABM, and demand generation programs • Manage agency engagement and ensure timely campaign delivery • Monitor campaign performance and recommend improvements • Guide partners through AWS Marketing Development Fund planning and utilization • Help partners develop funding strategies and ensure compliance with AWS funding requirements • Track ROI and marketing impact from funded activities • Build relationships with AWS Partner Marketing Managers, Partner Development Managers, partner executives, sales teams, and solution architects • Serve as primary marketing liaison between AWS, partner organizations, agencies, and internal stakeholders • Facilitate business reviews and marketing planning sessions • Analyze marketing performance metrics, pipeline contribution, ACE attribution, and campaign outcomes • Provide recommendations to improve partner engagement, marketing effectiveness, and business impact • Develop executive-ready presentations and reports for stakeholders

🎯 Requirements

• 5+ years of experience in partner marketing, channel marketing, alliance marketing, B2B marketing, or related fields • Experience managing strategic partner relationships within the technology industry, preferably GSI • Strong understanding of integrated marketing campaigns and demand generation • Experience developing and executing go-to-market strategies • Strong stakeholder management and client-facing communication skills • Experience presenting to senior leadership and executive audiences • Proven ability to manage multiple projects and priorities simultaneously • Strong analytical and reporting capabilities • Proficiency in PowerPoint, Excel, and marketing reporting tools • Experience working with AWS, cloud technology providers, OEM vendors, GSIs, SIs, or consulting firms • Knowledge of MDF programs, partner funding models, and channel ecosystems • Experience with ABM, executive engagement programs, and partner-led demand generation • Familiarity with pipeline attribution and partner marketing measurement frameworks • Experience working with global or multinational partner organizations • Must reside in one of the listed states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Tele-health • Disability insurance • Life insurance • Health savings accounts • Paid parental leave • Company matched 401k • Unlimited PTO • Sick time • 15 company paid holidays • 100% remote work • Flexible working hours • Work/life balance • Innovative, collaborative, and inclusive work environment