Product Owner, Marketing Technology

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Flourish Research

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

💊 Pharmaceuticals

Healthcare • Pharmaceuticals

Flourish Research is a national, multi-site clinical trial network and site operator that runs paid clinical studies across the United States. It provides end-to-end clinical research solutions — from first-in-human and early in-patient Phase I studies through Phase II–IV trials — and partners with pharmaceutical sponsors and CROs to accelerate trial execution using wholly-owned sites, experienced investigators, recruitment technology, and access to diverse and underrepresented patient populations. The company operates dozens of clinic locations across many U. S. states, specializes in therapeutic areas including cardiometabolic, oncology, neuroscience, infectious disease and vaccines, and emphasizes patient-centric care, high retention, and regulatory-quality study delivery.

📋 Description

• Own the digital infrastructure driving patient acquisition, qualification, engagement, and conversion across Flourish Research's national clinical trial network • Design, build, and maintain qualification screeners and intake forms in SurveySparrow, with Gravity Forms and WordPress as the supporting web stack • Develop dynamic screener experiences using conditional logic, branching, scoring, hidden fields, and workflow triggers • Lead the shift from study-specific screeners to a consolidated mega-screener model • Optimize screeners for lead quality, completion rates, and operational usability through A/B and multivariate testing • Own end-to-end screener production from protocol availability to live production • Operate Marketing Cloud Engagement for journeys, segmentation, SMS, email, and dynamic content • Operate Salesforce Sales Engagement for cadence management, outbound recruitment workflows, and call center activity tracking • Design and optimize CRM workflows across Quickbase and Salesforce Health Cloud • Own the Quickbase environment, including apps, tables, relationships, formulas, roles, and Pipelines • Own the Vonage contact center and telephony platform, including IVR, queues, routing, agent enablement, and screener-to-call handoff • Maintain integrations among Vonage, Salesforce, Quickbase, SurveySparrow, WordPress/Gravity Forms, lead sources, and related systems • Develop automation workflows using Quickbase Pipelines, Zapier, native Salesforce automation, and Marketing Cloud journeys • Evaluate emerging technologies and AI-assisted workflows in partnership with Applied AI • Engineer multi-touch attribution pipelines connecting marketing sources to patient milestones • Own UTM governance, referrer capture, and source-of-truth definitions • Build campaign performance reporting in Looker Studio, GA4, Power BI, and Salesforce • Manage technical operation of WordPress properties, including themes, plugins, and Gravity Forms • Manage domain administration, DNS, and SSL across the enterprise web footprint • Own the Marketing Technology roadmap, backlog, prioritization, releases, UAT, and stakeholder communication • Translate leadership priorities into sequenced work and partner cross-functionally with Data Infrastructure, CRM, Clinical Systems, Applied AI, Marketing, Recruitment, Call Center, and Site Operations

🎯 Requirements

• Bachelor's degree in Marketing, Computer Science, Information Systems, Business, or a related field required, or equivalent professional experience • Eight or more years of experience in marketing operations, CRM management, digital systems, or lead management infrastructure • Demonstrated hands-on ownership of a patient acquisition or comparable demand-generation stack • Advanced experience building qualification workflows and survey screeners using SurveySparrow or comparable platforms • Experience with Quickbase, Salesforce, Health Cloud, Marketing Cloud Engagement, and Sales Engagement • Direct experience operating a contact center and telephony platform; Vonage preferred, with Five9, Genesys, or comparable acceptable • Hands-on experience with Quickbase, Zapier, SurveySparrow, WordPress/Gravity Forms, GA4, and related systems • Working proficiency with Salesforce reports, flows, custom objects, and SOQL • Healthcare, clinical research, or regulated-industry experience preferred • Knowledge of HIPAA, CTIA/SMS compliance, and TCPA awareness • Prior hands-on player-coach experience in marketing technology or digital operations • Knowledge of conditional logic, branching workflows, data collection strategy, and screener/survey optimization • Fluency with Marketing Cloud Engagement journeys, segmentation, and dynamic content • Understanding of multi-touch attribution, UTM governance, referrer capture, source-of-truth reconciliation, and milestone attribution • Familiarity with API integrations, webhooks, JSON/REST patterns, and workflow automation • Ability to write and review PHP, HTML, CSS, and JavaScript • Understanding of IVR design, queue management, and call routing • Experience using AI tools such as Claude or Microsoft Copilot • Product-ownership experience including backlog grooming, user stories, UAT, release management, capacity transparency, and stakeholder communication

🏖️ Benefits

• Health, dental, and vision insurance plans • 401(k) with a 100% employer match on the first 4% of employee contributions • Tuition reimbursement • Parental leave • Employee referral program • Employee assistance program • Life insurance • Disability insurance • Generous PTO plan covering vacation, sick, personal days and 8 paid holidays