Senior Manager, Content & Field Marketing – B2B

🔥 14 minutes ago

🇺🇸 United States – Remote

💵 $120k - $140k / year

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

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Foodsmart

WebsiteLinkedInAll Job Openings

51 - 200 employees

🍽️ Food & Beverage

🏥 Healthcare

⚕️ Healthcare Insurance

Food & Beverage • Healthcare • Healthcare Insurance

Foodsmart is a company focused on providing personalized nutrition support and affordable food care through the guidance of registered dietitians. It offers tools such as meal planning, food delivery via partnerships with Instacart, Grubhub, and Walmart, and a food marketplace that helps users save money on groceries. Foodsmart also works with health plans to offer nutrition services to its members, often at no extra cost.

📋 Description

• Build and maintain the core messaging, thought leadership, and sales enablement assets that position Foodsmart as the leader in foodcare. • Create the materials that help our sales team win: pitch decks, one-pagers, case studies, competitive positioning, and account-specific support tailored to each buyer. • Translate clinical evidence and customer outcomes into clear, compelling messaging that resonates with health plan decision-makers. • Grow and maintain our library of high-value content (benchmark reports, case studies, and our Clinical Intelligence Series) that equips our Sales team with timely, high-impact content throughout the buyer journey. • Continuously identify new ways to improve how we tell our story, generate demand, and enable Sales—bringing new ideas, testing them quickly, and scaling what works. • Own the company's strategic events program, including the annual events calendar, trade shows, customer events, and sponsorships that drive pipeline, brand visibility, and customer engagement. • Partner with Sales to develop integrated account-based marketing campaigns that combine content, events, digital channels, and executive engagement to accelerate pipeline. • Lead cross-functional event planning and execution, aligning Sales, Marketing, Operations, and Executive stakeholders on timelines, responsibilities, messaging, and event success. • Develop and execute integrated event marketing and sales enablement plans, including promotional campaigns, collateral, account targeting, meeting support, social media, and on-site brand experience. • Measure and optimize event performance, identifying opportunities to improve operational efficiency, attendee experience, and return on investment. • Own Foodsmart's B2B LinkedIn strategy across the company and executive team, using thought leadership to build credibility, engage health plan leaders, and support pipeline generation. • Support our sales team's social selling efforts, helping them find, engage, and build relationships with the right contacts. • Stand up account-focused paid campaigns as the program grows.

🎯 Requirements

• 6+ years in B2B marketing, with depth in both content/enablement and events/field marketing, and a track record of owning programs end to end. • Experience as a true partner to sales teams. You think in terms of accounts, buyers, and advancing real opportunities, not vanity metrics. • Experience marketing into healthcare, payers, or another complex, enterprise, long sales-cycle industry, with an understanding of what it takes to earn a first meeting with a senior buyer. • An exceptional writer and marketer who can turn clinical evidence, customer outcomes, and business strategy into polished, on-brand content with speed and accuracy. • Hands-on experience with a CRM (Salesforce), a marketing automation platform (HubSpot or similar), and LinkedIn. • Strong writing and program management — you can keep event logistics and content deadlines moving in parallel without dropping either. • Nice to have: • Experience in food-as-medicine, value-based care, or Medicaid/Medicare managed care. • Experience working in a fast-moving startup environment where priorities evolve quickly and marketers are expected to own strategy and execution. • A history of building an events engine or field marketing program from scratch. • Comfort setting up light marketing operations: tracking, campaign hygiene, and reporting.

🏖️ Benefits

• Remote-First Company • Unlimited PTO • Flexible & remote location • Healthcare Coverage (Medical, Dental, Vision) • 401k & bonus • Registered Dietitian Sessions