Director, SEO/GEO

🔥 1 hour ago

🗽 New York – Remote

🗽 New York – Remote

💵 $150k - $210k / year

⏰ Full Time

🔴 Lead

📈 SEO Marketing

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Fora Travel

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

🏨 Hospitality

✈️ Travel

🏪 Marketplace

💰 $40M Series C - Fora on 2025-01

Hospitality • Travel • Marketplace

Fora Travel is a curated travel company and advisor platform that connects travelers with expert, independent travel advisors who design customized, high-touch itineraries, handle logistics, and secure VIP perks at the same rates as booking direct. Fora offers personalized trip planning across global destinations—from weekend getaways to bucket-list journeys—plus an all-in-one platform for travel advisors to build and run their businesses. The company emphasizes custom experiences, added perks, direct hotel relationships, and support for small travel businesses.

📋 Description

• Own Fora’s end to end organic search strategy across technical SEO, site architecture, on page optimization, and content strategy, with goals tied to traffic growth, advisor acquisition, bookings, and broader business performance. • Lead Fora’s generative engine optimization strategy by ensuring content, destination expertise, and advisor knowledge are structured and surfaced effectively across AI powered discovery platforms, including ChatGPT, Perplexity, Google AI Overviews, Gemini, and emerging search experiences. • Partner with Engineering to conduct technical SEO audits and improve crawlability, indexation, structured data, Core Web Vitals, site performance, and overall search health. • Develop keyword, topic, and entity strategies that reflect how people search today, including conversational, intent driven, and long tail queries. • Partner with Content to develop content briefs and optimization strategies that perform across both traditional search engines and AI generated answers. • Design measurement frameworks that track visibility across search engines and AI platforms, building reporting that connects organic performance to advisor growth, bookings, and key business outcomes. • Build AI agents, scripts, and automated workflows that scale research, technical auditing, content optimization, citation monitoring, and reporting. • Continuously evaluate emerging search technologies, algorithm changes, and AI platform behaviors, rapidly testing new approaches and translating insights into actionable strategies. • Manage relationships with SEO and GEO agencies, vendors, and contractors to extend execution where appropriate. • Partner with Analytics and Finance to measure program performance, forecast impact, evaluate return on investment, and connect SEO investment to core business metrics. • Collaborate cross functionally to ensure SEO and GEO are embedded into how Fora builds, launches, and optimizes products and content.

🎯 Requirements

• Seven or more years of experience leading SEO strategy and driving organic growth for a consumer, marketplace, or technology company. • Deep technical expertise in SEO, including crawling, indexation, site architecture, structured data, schema markup, and Core Web Vitals. • Hands on experience writing scripts, building AI agents, or integrating APIs and automation tools to improve SEO workflows and operational efficiency. • Experience developing strategies for AI powered search, generative engine optimization, answer engine optimization, or large language model visibility. • Strong proficiency with Google Search Console, Google Analytics 4, Ahrefs, Semrush, Screaming Frog, and AI platforms such as ChatGPT and Claude. • Demonstrated ability to quickly learn new technologies, experiment with emerging tools, and translate insights into scalable solutions. • Track record of using data to prioritize roadmaps, measure impact, and drive meaningful business outcomes. • Experience partnering effectively with Engineering, Product, Content, Brand, Analytics, Marketing, and other cross functional stakeholders. • Ability to operate independently, identify opportunities proactively, and execute with a high degree of ownership. • Strongly Preferred: Experience in travel, marketplaces, creator platforms, or other two sided businesses. • Experience managing external agencies, consultants, or contractors. • Curiosity about the future of search, AI powered discovery, and the evolving ways travelers research, plan, and book travel.

🏖️ Benefits

• Unlimited vacation • Health Insurance (including an option completely covered by Fora HQ) • Dental & Vision Insurance • Wellhub Memberships • 401k plan with company match • Commuter Benefits • Supplemental Life Insurance • Stock Options