Search Engine Optimization Specialist

🕒 2 days ago

❄️ Minnesota – Remote

❄️ Minnesota – Remote

💵 $107.6k - $147.9k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📈 SEO Marketing

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Solventum

WebsiteLinkedInAll Job Openings

10,000+ employees

⚕️ Healthcare Insurance

📚 Education

🧘 Wellness

Healthcare Insurance • Education • Wellness

Solventum is a healthcare-focused company renowned for its innovative solutions aimed at improving medical and oral care outcomes. The company offers a variety of medical technologies, including advanced wound care, surgical solutions, and sterilization products. Solventum also provides advanced oral care solutions, health information and technology services, and purification and filtration products for biopharmaceutical applications. Furthermore, Solventum places a strong emphasis on sustainability and education, providing resources and training for healthcare professionals globally. Their commitment to innovation and better healthcare has made them a leader in the healthcare industry, dedicated to enhancing patient safety and healthcare efficiencies.

📋 Description

• Developing and executing strategies that improve organic visibility, drive qualified traffic, and support business growth across the Health Information Systems business globally • Identifying and applying Generative Engine Optimization (GEO) best practices • Conducting keyword, content, and competitive research to uncover opportunities • Partnering with integrated marketing, product marketing, marketing communications, and web stakeholders • Leading the digital asset upload and metadata management process within our Digital Asset Management (DAM) system

🎯 Requirements

• Bachelor’s degree or higher in Marketing, Digital Marketing, Communications, Business, or a related field or equivalent practical experience • Seven (7) years of hands-on experience in SEO, digital marketing, website optimization, content strategy, or a related field • Three (3) years of experience with core SEO disciplines, including keyword strategy, on-page optimization, metadata development, technical SEO fundamentals, content performance analysis, and internal linking • Experience with GEO or optimizing content for AI-driven search, answer engines, and emerging discovery experiences • Experience with platforms and tools such as Adobe Experience Manager (AEM), DAM platforms, Adobe Analytics, Google Search Console, SEMrush, Answer the Public, or Screaming Frog • Experience working within content management systems and/or digital asset management systems • Strong written and verbal communication skills • Experience supporting digital marketing programs within a global organization

🏖️ Benefits

• Medical, Dental & Vision • Health Savings Accounts • Health Care & Dependent Care Flexible Spending Accounts • Disability Benefits • Life Insurance • Voluntary Benefits • Paid Absences • Retirement Benefits