Head of Paid Acquisition

Job not on LinkedIn

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $200k - $240k / year

⏰ Full Time

🔴 Lead

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Forbes

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1917

💼 Consulting

📣 Marketing

📦 Logistics

💰 $200M Corporate Round on 2022-02

Consulting • Marketing • Logistics

Forbes is a prominent global media company, known for its brand of content covering a wide range of topics such as business, investing, technology, entrepreneurship, leadership, and lifestyle. It features news, analysis, and information about issues of concern to industry leaders and affluent individuals. Forbes is widely recognized for its authoritative rankings of businesses and industry leaders, such as the Forbes Global 2000, and is a trusted source for in-depth analysis of current events and trends in the financial and corporate worlds. Through its digital and print platforms, Forbes engages its audience with high-quality journalism and thought leadership content.

📋 Description

• Own and operate all paid channels, including Google, Bing, Meta, TikTok, LinkedIn, Reddit, and programmatic • Manage campaigns, bids, budgets, and account structure hands-on • Build and maintain a proprietary AI-augmented workflow stack using custom GPTs, n8n/Make automations, anomaly detection scripts, and bid management tools • Implement server-side CAPI, offline conversion imports, and closed-loop attribution from paid spend through Lead, MQL, SQL, and closed-won revenue • Lead a systematic creative testing program producing 30–50 net-new Meta ad variants per month • Brief creative resources and iterate based on performance data • Collaborate with product and web teams on landing-page strategy and conversion-rate experimentation • Build and own daily reporting dashboards and blended performance reporting, including CAC, MER, and LTV ratios • Provide the CMO and CFO with real-time visibility into paid efficiency • Test, qualify, and scale new paid channels • Establish frameworks for channel qualification and budget reallocation • Report directly to the CMO

🎯 Requirements

• 7+ years of hands-on performance marketing experience managing $5M+/year in paid spend • Direct ownership of paid campaigns, not oversight of an agency • Hands-on ownership of at least 2 of Google Ads, Meta Ads, or Bing Ads at $300k+/month each • Verifiable results and account-level examples • Verifiable AI integration in daily workflow • Claude Code expertise, custom GPTs, agents, n8n/Make automations, Python/JavaScript scripts, or equivalent • SQL or warehouse-level data fluency, including BigQuery, dbt, Looker, or similar • Ability to write queries, build dashboard calculations, and define attribution logic independently • B2B or B2B2C SaaS background with strong inbound-motion understanding • Understanding of MQLs, lead-quality degradation, and connecting paid spend to pipeline metrics • True individual-contributor operator mindset • Nice-to-have: PropTech, property management software, or SMB-vertical SaaS experience • Nice-to-have: Public footprint demonstrating thought leadership in performance marketing or AI-augmented growth • Nice-to-have: Hands-on experience with server-side conversion APIs, first-party data stacks, and offline conversion imports • Nice-to-have: Experience with the iOS 14 / Meta Advantage+ transition era • Candidates must be located on the East Coast of the United States

🏖️ Benefits

• Competitive senior-level compensation with performance upside tied to real CAC and growth metrics • Best-in-class tooling budget • Hybrid flexibility with a collaborative team • Unlimited paid time off • 401(k) with 4% matching and instant vesting • Medical, dental, and vision insurance • 25% dependent coverage across all medical, dental, and vision plans • $100,000 life insurance policy fully covered by DoorLoop • Short- and long-term disability insurance fully covered by DoorLoop • Paid maternity and paternity leave for birth and adoption • Monthly stipend for work-related expenses • Company laptop and top-tier tools • Direct CMO reporting and zero committee approvals • Clear path to shaping team structure in year two