Paid Search Strategist

🕒 October 3

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Performance Marketing

👻 Ghost score 10%

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Forbes Advisor

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Founded 1917

🛡️ Insurance

💼 Consulting

✈️ Travel

Insurance • Consulting • Travel

Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.

📋 Description

• Own the strategic direction, growth plans, and commercial success of key paid search categories • Develop and execute short-term and long-term growth strategies aligned with business objectives • Build category roadmaps balancing immediate performance opportunities with long-term capability development • Identify, prioritize, and champion high-impact initiatives • Act as subject matter expert for owned categories and identify market trends, opportunities, and risks • Own category performance, including revenue, profitability, volume, efficiency, and growth targets • Develop forecasting models and growth plans • Analyze performance trends, identify root causes of variance, and communicate recommendations • Conduct business reviews and account audits • Identify optimization opportunities across campaigns, audiences, funnels, landing experiences, and partner ecosystems • Design and own testing frameworks for strategic category growth • Scale innovative PPC tactics, automation, audience expansion strategies, and emerging platform capabilities • Drive experimentation from conception through implementation and performance evaluation • Partner with publishers and platform representatives on beta programs and product innovations • Build relationships with Business Development, Product, Engineering, Finance, Compliance, Analytics, and Leadership teams • Influence stakeholders and obtain buy-in through data, analysis, and business cases • Identify partner, market expansion, and monetization opportunities • Present category performance, growth strategies, recommendations, and insights to senior stakeholders • Serve as a strategic advisor and thought leader within Performance Marketing

🎯 Requirements

• 8+ years of experience in Paid Search / SEM • Extensive experience with Google Ads and Microsoft Ads • Proven track record of owning and growing large-scale PPC programs • Demonstrated success developing and executing long-term growth strategies with measurable business impact • Advanced understanding of Google Ads, Microsoft Ads, automation, smart bidding strategies, and audience targeting • Experience managing significant budgets and delivering revenue and profitability growth • Strong forecasting, planning, and performance analysis experience • Deep knowledge of web analytics platforms, including Google Analytics and internal reporting solutions • Experience using competitive intelligence and market research tools such as SEMrush, Adthena, Similarweb, or equivalent platforms • Proven ability to influence cross-functional stakeholders and drive organizational change • Experience presenting business cases, strategic recommendations, and performance insights to senior stakeholders • Advanced Excel and data analysis skills • Bachelor's Degree required

🏖️ Benefits

• Equal employment opportunities and protection from discrimination and harassment • Established, successful company benefits (specific benefits not listed)

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