Performance Marketer – Meta Focused

🕒 September 24

🌐 United Kingdom, Serbia, +5 more countries – Remote

🇬🇧 United Kingdom – Remote 🇷🇸 Serbia – Remote 🇧🇦 Bosnia and Herzegovina – Remote 🇭🇷 Croatia – Remote 🇷🇴 Romania – Remote 🇨🇿 Czechia – Remote 🇲🇰 North Macedonia – Remote

💵 $36k - $48k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 23%

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📋 Description

• Manage and optimise paid campaigns across magazine, summit and membership products • Build, manage and optimise Meta campaigns at scale • Expand paid acquisition into Google Search, Performance Max and Demand Gen • Test future channels including TikTok and AppLovin • Analyse campaign and funnel performance using Meta Ads Manager, GA4 and Hyros • Compare platform data and investigate tracking or attribution issues • Write Meta ads, headlines, hooks, UGC scripts, landing-page copy and marketing emails • Create and finalise static and video ads, including variations, briefs, footage selection, editing, captions and overlays • Use Canva, ChatGPT, CapCut and other AI/creative tools to produce launch-ready creative • Improve lead-generation and sales landing pages through message match and conversion rate optimisation • Develop SEO, organic social, affiliate and offline marketing efforts • Run frequent tests and use results to guide decisions • Take increasing ownership of performance marketing over time, with a potential path toward strategy after approximately 12 months • Work in a fast-paced, high-performance, remote-first team using EOS, weekly meetings and Hubstaff time tracking

🎯 Requirements

• 3–5 years of hands-on paid advertising experience • Strong practical Meta Ads experience • Experience managing meaningful monthly budgets; $50k+/month preferred • Solid grasp of CAC, ROAS, CTR, CPC, LTV and conversion rate • Comfort with Meta Ads Manager and GA4 • Ability to identify and investigate tracking or attribution issues • Experience with Hyros or another attribution platform highly desirable • Strong written English • Ability to write direct-response advertising and email copy • Good creative instincts and curiosity about ad performance • Experience marketing in a compliance-sensitive niche such as health, medical, supplements or finance is a significant advantage • High attention to detail and strong self-QA • Coachable and able to take direction, ask questions, disagree constructively and commit • Experience with subscription or membership businesses, digital products, launches or events, email platforms, UGC, video editing, Canva and CRO is a bonus • Must be willing to work full-time as an independent contractor • Must be able to overlap with US hours when needed for commercial or supplier meetings

🏖️ Benefits

• $3,000 - $4,000 per month gross salary • Full-time, fully remote role • 21 days paid time off • Sick pay • Company performance-based bonus • Independent contractor arrangement • Direct coaching from the founder on the playbook and niche • Primary role with no freelancing or second jobs

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