Manager, Multi-Touch Attribution

Job not on LinkedIn

🔥 13 hours ago

🚗 Michigan – Remote

🚗 Michigan – Remote

💵 $132.8k - $250.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Ford Motor Company

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1903

📦 Logistics

💼 Consulting

📣 Marketing

💰 Post-IPO Debt on 2023-08

Logistics • Consulting • Marketing

Ford Motor Company is a globally renowned automotive company based in the United States, established by Henry Ford. The company is committed to building a better world where every individual has the freedom to move and follow their dreams. Ford is dedicated to innovation, with a focus on services, experiences, and software alongside its traditional vehicle manufacturing. The company is actively involved in sustainability initiatives and aims to meet ambitious environmental targets. Ford values service, community impact, and strives to combine business success with social and environmental responsibility. With a rich history of over 121 years, Ford continues to adapt and lead in the evolving automotive landscape.

📋 Description

• Manage intake, prioritization, and delivery of analytics requests from Marketing stakeholders • Lead and develop a team of 8 people responsible for MTA vendor data management, marketing analytics delivery, statistical/data science analysis, and taxonomy governance • Establish a high-performing, collaborative team culture • Coach, mentor, and support team members' career development and performance management • Own the end-to-end relationship with Ford's MTA vendor, including data ingestion, service performance, methodology evaluation, issue resolution, and contract oversight • Oversee data quality and validation processes, including statistical checks and anomaly detection • Apply and guide statistical methods, causal inference, and incrementality/lift analysis to validate attribution outputs • Oversee recurring data refresh processes on Google Cloud Platform using SQL and Python • Own and manage the team's backlog • Direct development and delivery of dashboards and reporting for Marketing stakeholders • Partner with Ford's media agency to define, govern, and enforce campaign taxonomy standards • Serve as the primary escalation point for taxonomy, data quality, methodology, and vendor-related issues • Build stakeholder relationships across Marketing, the MTA vendor, and the agency • Communicate complex data, statistical, and measurement concepts to technical and non-technical audiences • Ensure data privacy standards and organizational policies are followed across vendor and agency data exchanges • Utilize AI/ML and Generative AI tools to drive efficiencies, automate analysis, and derive insights • Work with Data Fulfillment and Data Factory on new data enhancements • Implement Close the Loop, OKR, and Performance+ objectives and processes within Marketing Analytics

🎯 Requirements

• Bachelor's degree in Data Science, Statistics, Marketing Analytics, Computer Science, Mathematics, Business, or a related quantitative field • 5+ years of experience in marketing analytics, data analytics, data science, media measurement, or a related field • 2+ years of experience leading technical or analytics teams • Working proficiency in SQL and Python for data analysis, validation, and automation • Strong working knowledge of statistical methods, including hypothesis testing, regression, and incrementality/lift analysis, applied to marketing measurement • Experience managing vendor relationships, including data delivery, budget, and contract performance • Experience with marketing/media taxonomy, campaign tagging standards, or attribution data structures • Strong data quality and validation skills • Experience delivering dashboards and reporting to business stakeholders • Candidates must be legally authorized to work in the United States • Visa sponsorship is not available

🏖️ Benefits

• Immediate medical, dental, vision and prescription drug coverage • Flexible family care days • Paid parental leave • New parent ramp-up programs • Subsidized back-up child care • Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments • Vehicle discount program for employees and family members • Management leases • Tuition assistance • Established and active employee resource groups • Paid time off for individual and team community service • Generous schedule of paid holidays, including the week between Christmas and New Year’s Day • Paid time off • Option to purchase additional vacation time