Customer Marketing Manager, SMB

🔥 8 minutes ago

🌵 Arizona, California, +29 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🍑 Georgia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 57 days.
• No salary listed.

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Fourth

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏨 Hospitality

💼 Consulting

📦 Logistics

💰 Series unknown on 2015-07

Hospitality • Consulting • Logistics

Fourth is a global software-as-a-service (SaaS) company providing end-to-end restaurant and hospitality management solutions. Its product suite includes workforce management with predictive scheduling and labor optimization, demand forecasting, inventory and recipe management, procurement, HR, benefits and payroll, and real-time data & insights. With around 25 years of experience, multiple global offices, and hundreds of employees, Fourth focuses on helping hospitality operators reduce costs, improve compliance, and make data-driven decisions.

📋 Description

• Own adoption and retention marketing for the SMB customer base from onboarding through long-term retention • Build scalable onboarding, in-app messaging, lifecycle email and customer journey programs with Product • Develop retention, save, win-back, renewal and at-risk customer outreach programs with Customer Success and Customer Care • Own the customer contact calendar and coordinate customer touchpoints • Determine timing for review, reference and new-product requests • Write product updates, release notes and customer newsletters • Conduct customer surveys and NPS programs and route themes to Product, Customer Success and Product Marketing • Collaborate with demand generation managers on reviews, referrals, case studies, cross-sell and up-sell pipeline • Map the SMB customer journey and customer communications • Launch measurable adoption journeys and establish retention and adoption targets • Set up monthly reporting and measure product adoption, early-life churn and gross retention

🎯 Requirements

• 4+ years in B2B customer marketing, lifecycle marketing or retention, ideally with SMB or high-volume customer bases • Hands-on experience with marketing automation and in-app messaging tools • Comfortable building customer journeys independently • Strong, plain-spoken writing for non-technical owners and managers • Ability to pull a cohort, read a churn curve and explain what changed • Builder mindset • Restaurant or hospitality experience, either working in one or marketing to them • Experience driving feature adoption in a multi-product SaaS customer base • Experience with Braze or similar customer engagement platforms • Experience with fintech or payroll products used by hourly workers

🏖️ Benefits

• Unlimited PTO • Medical, Dental, Vision Insurance • 401k Match • Parental Leave • Laptop and equipment

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