Manager, Demand Generation

🔥 10 minutes ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $100k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 74 days.

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FranConnect

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

📣 Marketing

📦 Logistics

💰 Venture Round on 2014-11

Consulting • Marketing • Logistics

FranConnect is the leading franchise management software provider. For nearly twenty years, the FranConnect platform has served as the Sales, Operations, and Marketing backbone for over 1500 brands and multi-location businesses worldwide. Nine of the Franchise Times Top 10 Fastest Growing franchise businesses rely on FranConnect to drive growth, improve profitability, and streamline operational performance. FranConnect customers span all sizes, growth phases, and industries and they grow 44% faster on average than the broader franchising market. Backed by private-equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global operations in Australia, Canada, Colombia, India and the US.

📋 Description

• Build and run the integrated campaign calendar against the quarterly demand plan using content, email, paid, events, sales outreach, and partners • Execute one-to-many account-based programs against prioritized named accounts, personalized by industry and buyer seat • Turn the plan into briefs, schedules, and launch dates; maintain the published calendar • Report account and campaign engagement to Sales weekly so BDRs and AEs can qualify faster • Own marketing email end to end: audience, copy, build, QA, deployment, and performance • Design and maintain follow-up and nurture tracks for different buyer stages • Own list hygiene, suppression logic, deliverability, and send governance • Partner with Marketing Operations on routing and speed to lead and maintain the Sales handoff standard • Own conversion testing for landing pages, forms, calls to action, and offers • Build and maintain website personalization by industry, account tier, and campaign source • Run one structured experiment weekly and document its result and decision • Own event and webinar campaigns from pre-promotion and invitations through capture, follow-up, and pipeline reporting • Coordinate with Sales on account-level invitations, meeting setting, and post-event follow-through • Train and build marketing agents for audience building, variant drafting, list research, follow-up, and reporting • Expand agent capabilities and document prompts and playbooks • Share learnings about working with agents at the monthly show-and-tell • Track campaign-sourced qualified pipeline, MQLs, SQLs, MQL-to-SQL conversion, engaged target accounts, email performance, speed to lead, landing-page conversion, experiment velocity, and agent-assisted output

🎯 Requirements

• 4+ years in B2B demand generation or growth marketing, running campaigns end to end and held to pipeline rather than activity • Hands-on marketing automation: Pardot or equivalent, including audience building, email writing and QA, and deployment • Account-based marketing experience against a named account list, including one-to-many programs personalized by industry or buyer seat • Event and webinar campaign experience end to end, including follow-up design and pipeline reporting • Experience with conversion testing and website personalization, including landing page and form builds, A/B and multivariate testing, and defining decision rules before testing • AI proficiency beyond writing; experience directing AI agents to do real work in the funnel and setting standards for agent output • Working fluency with Salesforce or an equivalent CRM, including lead objects, lifecycle stages, source capture, and attribution • Discipline for an operating rhythm including scorecard updates, one experiment per week, one owner and one date per deliverable, and promptly raising problems • Preferred: experience marketing to franchise, multi-unit, or multi-location businesses and understanding franchise development and franchisor economics • Preferred: experience with intent and account data platforms such as 6sense, Demandbase, or ZoomInfo • Preferred: experience inside a private-equity-backed company during a repositioning or brand relaunch • Preferred: experience standing up an account-based program from spreadsheets to a scaled, reported system • Undergraduate degree in Marketing, Communications, Business, or a related field, or equivalent professional experience

🏖️ Benefits

• Variable Bonus: 10%

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