Senior Demand Generation Manager

🕒 6 days ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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Fresche Solutions

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

💰 Debt Financing on 2018-05

Consulting

Fresche Solutions is an IT consulting and development company specializing in strategy, design, development, modernization, and transformation of business-critical systems. The company focuses on bridging the gap between legacy systems and modern technology, offering services like application design, modernization, and managed services. Fresche has collaborated with notable clients such as Adidas and Volvo, helping them enhance their digital capabilities and competitiveness in the evolving digital landscape.

📋 Description

• Lead creative development, including big ideas, messaging, campaign concepts, voice, and design • Build middle- and bottom-of-funnel programs including assessments, ROI tools, case studies, demos, and executive briefings • Own nurture, account-level scoring, and MQL-to-opportunity conversion • Automate research, segmentation, personalization, campaign builds, and reporting using AI • Orchestrate paid, organic, community, SEO/AEO, third-party, events, podcasts, webinars, and direct mail channels • Partner with Product Management to turn roadmap, positioning, and customer proof into offers and campaigns • Drive demand for net-new logos, installed-base expansion, and joint campaigns with IBM, Microsoft, and channel partners • Build end-to-end campaigns in HubSpot with clean tracking and align with BU Sales on lead definitions and hand-off • Report pipeline, ROI, and conversion to leadership and determine investment priorities • Deliver first-year outcomes including a BU demand plan, fresh creative direction, AI-automated workflow, live MOFU programs, measurable conversion lift, and attributable pipeline

🎯 Requirements

• 5+ years in B2B demand generation • Record of moving buyers through MOFU into qualified pipeline • Creative, out-of-the-box thinker with a portfolio • Strong eye for design and sharp editorial voice • Experience using AI to scale output while raising quality • Hands-on experience across paid, organic, SEO/AEO, and third-party channels • Understanding of how AI is changing search • Experience marketing managed services, cloud, or IT infrastructure with long, multi-stakeholder buying cycles • Experience partnering with Product Management, Sales, and channel partners • Strong proficiency in HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager • Fluent in funnel data

🏖️ Benefits

• Permanent employment • Remote work arrangement

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