Director, E-Commerce

Job not on LinkedIn

🔥 14 minutes ago

🇺🇸 United States – Remote

💵 $150k - $180k / year

⏰ Full Time

🔴 Lead

🛍️ E-commerce

👻 Ghost score 0%

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FSAStore.com, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

FSAStore. com, Inc. is an online retailer focused on providing a wide range of FSA-eligible products. Customers can save up to 40% by utilizing their pre-tax Flexible Spending Account (FSA) funds, and the company offers free shipping on orders over $50. With thousands of eligible products available, FSAStore. com serves the needs of individuals who wish to maximize their healthcare spending benefits.

📋 Description

• Set the e-commerce site strategy for FSA Store and HSA Store and define customer problems, insights, and priority bets. • Own a single cross-functional roadmap across merchandising, experimentation, marketing, and product. • Set experimentation priorities, minimum bet sizes, and standards for measuring impact. • Own onsite personalization strategy, including identity and data dependencies, in partnership with paid marketing and CRM. • Connect the telehealth offering to the core shopping experience through eligibility unlocks, condition journeys, and commercial planning. • Own conversion rate, average order value, and contribution per session, focusing on checkout and mobile gaps. • Oversee launches, catalog and feed integrity, release QA, and the commercial calendar. • Translate strategy into engineering briefs with acceptance criteria, negotiate priorities, and deliver shipped work. • Represent site performance to the executive team. • Lead and develop a team of eight, including four managers, and build progression paths. • Report to the VP of Growth Marketing and partner with engineering, paid media, lifecycle, creative, and merchandising. • Deliver a written site strategy and unified roadmap within 90 days; live experiments and funnel improvements by 6 months; measurable conversion and contribution improvements and a functioning product practice by 12 months.

🎯 Requirements

• Minimum of 8+ years in ecommerce, digital product, or growth, including time owning a transactional site's P&L contribution. • Experience running or directly managing an experimentation program, with a point of view on test design, statistical rigor, and how to measure cumulative impact. • Product management fundamentals: discovery, briefs, acceptance criteria, and prioritization against a constraint. • Comfort in the data; ability to interrogate a funnel independently. • Enterprise CMS experience; Salesforce Commerce Cloud strongly preferred. • Demonstrated ability to get work shipped through an engineering organization you do not control. • People leadership, including developing managers and raising a team's standard. • Strong financial acumen; comfortable with contribution margin, not just revenue. • Experience in a business with both products and online services, particularly telehealth or virtual care is nice to have. • Background in benefits, insurance, healthcare, or financial services is nice to have. • Hands-on familiarity with AB Tasty, Builder.io, Constructor, or comparable platforms is nice to have. • Experience building a product function where none existed is nice to have. • Private equity-backed environment experience is nice to have. • Must be able to work EST hours.

🏖️ Benefits

• Discretionary Annual Bonus Eligibility: Up to 20% • Medical, Dental, Vision, and 401K with a company match • Dependent Care, FSA & HSA accounts • Paid Parental & Bonding Leave • Flexible PTO & office closure on all major holidays • Monthly wellness & internet reimbursements • Professional development including certification support & leadership coaching • Mental Health resources • 100% remote within the United States

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