VP of Marketing – Telehealth

Job not on LinkedIn

🔥 2 hours ago

🇺🇸 United States – Remote

💵 $190k - $230k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

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📋 Description

• Own Patiently’s marketing strategy, including growth plans, annual and quarterly priorities, budgets, and targets • Define and steward Patiently’s positioning, identity, voice, and narrative across conditions and patient populations • Own go-to-market plans for new conditions and distribution channels, including segmentation, channel strategy, messaging, creative, and launch sequencing • Lead DTC strategy and partner with Strategy and Sales on B2B growth • Lead acquisition and CRM programs across paid, organic, content, partnerships, and B2B2C channels • Manage the marketing budget, allocate spend, set KPIs, establish testing agendas, and report performance and ROI to executive leadership • Hire, coach, and develop the marketing team; establish processes, tools, and agency/partner relationships • Partner with Product, Sales/Growth, Clinical, Compliance, Legal, and executive leadership to guide strategy and maintain compliant healthcare marketing • Deliver scalable positioning, go-to-market playbooks, team operating rhythms, measurement frameworks, and growth against plan within the first six months • Report to the Chief Marketing Officer and work closely with the Chief Digital Health Officer

🎯 Requirements

• Minimum of 10+ years of marketing experience, including 3+ years leading a marketing function or a major part of one (VP, Head of Marketing, or equivalent scope) — owning the plan, the budget, the team, and the results • Range across brand and performance: experience building positioning and narrative, and running acquisition, conversion, and retention programs • Experience taking a brand into new product lines, conditions, or market segments, ideally in digital health, telehealth, or consumer health • Experience marketing across multiple distribution channels (e.g., D2C, telehealth platforms, employer/benefits, payer/PBM, retail/pharmacy) is a strong plus • Experience in multi-faceted businesses across DTC and B2B • Track record of building teams — hiring, developing people, and setting up scalable structure and processes • Fluency with data, including setting KPIs, reading dashboards, and making budget decisions • Executive presence, including building business cases, presenting to senior leadership, and defending tradeoffs • Comfort in a fast-growing environment with expanding product lines and shifting priorities • Strong collaboration across Product, Design, Sales/Growth, and Clinical/Compliance • Familiarity with healthcare marketing regulatory considerations (e.g., FTC, HIPAA-adjacent marketing compliance) is a plus • Must be able to work EST hours

🏖️ Benefits

• Discretionary Annual Bonus Eligibility: Up to 25% • Medical, Dental, Vision, and 401K with a company match • Dependent Care, FSA & HSA accounts • Paid Parental & Bonding Leave • Flexible PTO & office closure on all major holidays • Monthly wellness & internet reimbursements • Professional development including certification support & leadership coaching • Mental Health resources • 100% remote within the United States • Must be able to work EST hours

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