Growth Marketing Manager

Job not on LinkedIn

🔥 3 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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Future U Podcast

WebsiteLinkedInAll Job Openings

1 - 10 employees

📚 Education

📱 Media

Education • Media

Future U Podcast is a podcast hosted by Jeff Selingo and Michael Horn, focusing on the future of higher education. The podcast explores what’s next for higher education through insightful discussions with thought leaders and newsmakers in the field. Future U covers a wide range of topics critical to colleges and universities, such as technology integration, university innovation and leadership, student readiness, and dealing with enrollment challenges. Jeff Selingo is a New York Times bestselling author and higher education strategist, while Michael Horn is an expert on disruptive innovation and education transformation. New episodes are released every other Tuesday, providing commentary on pertinent issues facing higher education today.

📋 Description

• Build and execute multi-channel plays that drive top-of-funnel pipeline — outbound sequences, use-case campaigns, event follow-up, LinkedIn ads, and more • Develop, test, and iterate on plays and messaging for different higher ed personas and use cases — financial aid, advising, student services, and more • Own content marketing initiatives — blog posts, thought leadership pieces, case studies, webinar content, and social media narratives that position CollegeVine as a category leader in higher ed AI • Build and manage outreach and experimentation infrastructure using AI tools • Track performance across plays, campaigns, and content — synthesize what's working and bring data-backed recommendations to the team • Collaborate with Sales to ensure plays convert, content supports the sales cycle, and feedback loops stay tight • Develop and maintain a content calendar aligned to campaign themes, product launches, and seasonal higher ed cycles • Contribute to content that supports plays — short-form copy, email sequences, landing pages, one-pagers, and longer-form assets

🎯 Requirements

• 4+ years of experience in growth marketing, content marketing, demand generation, or a GTM-focused role at a B2B startup • Proven track record of building and executing strategies that drive measurable pipeline — not just traffic • Strong executor that can move fast, follow through, and take ownership over outcomes • Analytical mindset with a love for testing and experimentation, letting data guide iteration • Solid marketing fundamentals: audience segmentation, positioning, and an instinct for what makes a message land • Excited to build with AI tools and eager to push what's possible with them • Self-directed and resourceful — doesn't need a perfect playbook to get started and thrives in ambiguity • Motivated by business outcomes, caring about pipeline and closed deals in addition to clicks and opens

🏖️ Benefits

• Competitive salary • Flexible working hours • Professional development budget • Home office setup allowance • Global team events