Principal Product Manager – UGC

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $190k - $225k / year

⏰ Full Time

🔴 Lead

✅ Product Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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G2

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

G2 is a business software review platform that provides insights to potential buyers through over 2. 5 million real user reviews. The platform covers a wide range of software categories including project management, video conferencing, e-commerce platforms, CRM, AI chatbots, and many more. G2 empowers businesses to discover and compare software options to make informed purchasing decisions. It serves as a resource for marketers, sales professionals, IT and finance departments to optimize their software investments. Additionally, G2 offers solutions for software vendors to enhance their profiles and reach more buyers.

📋 Description

• Own the product strategy and roadmap for G2 UGC • Define signals and systems improving relevance, recency, completeness, authenticity, and decision value • Establish coverage and recency standards for different product segments • Balance coverage, volume, quality, cost, and speed • Partner with Research, Data, and AI teams on quality measurement, trust signals, moderation, and safe AI use • Own the contributor journey from invitation through contribution, verification, approval, publication, and reuse • Build adaptive collection experiences using context, dynamic questions, and AI assistance • Define requirements for offsite, embedded, event-based, and “review now, verify later” collection • Design and test incentive and value-exchange models • Instrument funnels and run experiments on completion, acceptance, cost, defects, and publication time • Own customer capabilities for discovering, configuring, activating, distributing, and measuring UGC • Develop reusable surfaces, permissions, integrations, APIs or exports, and performance measurement • Partner with Revenue, Customer Success, Marketing, and Ecosystem teams on activation patterns • Connect UGC availability and usage to retention and expansion outcomes • Connect UGC supply and quality to discovery, comparison, evaluation, and decision-making experiences • Apply trusted evidence and trust primitives to evaluations, comparisons, and AI-native buying experiences • Identify and scale new forms of UGC • Stay close to buyers, contributors, and customers to guide the roadmap

🎯 Requirements

• 10+ years of product management experience, including Principal- or lead-level ownership of customer-facing, data-rich products • Experience building contributor-driven, user-generated-content, marketplace, identity, community, or trust products at meaningful scale • Strong command of product discovery, funnel instrumentation, experimentation, incentive design, and behavioral loops • Sound judgment about where AI improves a workflow and where human trust, verification, or control must remain • Track record of connecting data quality and product mechanics to customer and business outcomes • Ability to lead complex work across Engineering, Design, Data, Research, Operations, and go-to-market teams without formal authority • Clear, direct communication and willingness to make difficult prioritization decisions in ambiguous environments • Experience with B2B software, reviews, research, decision-support, or marketplace products is helpful • Experience building AI-assisted collection, creation, evaluation, or moderation workflows is helpful • Familiarity with software buying journeys and trusted peer evidence in purchase decisions is helpful • Must be authorized to work in the United States without restriction • Must not require current or future sponsorship to work in the United States

🏖️ Benefits

• Flexible work • Ample parental leave • Unlimited PTO • Inclusive and diverse work environment • Employee resource groups • G2 Gives philanthropic program • AI-assisted hiring review with opt-out option and human oversight