Customer Marketing Manager

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Gaggle

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1999

📚 Education

🔐 Security

🧘 Wellness

Education • Security • Wellness

Gaggle is a company that provides safety and well-being solutions for K-12 school districts, utilizing technology to manage student safety on school-provided devices. Their services include safety management, web filtering, therapy, after-hours support, safety tipline, and crisis line functions, aiming to prevent tragedies through real-time content analysis and alerts. Gaggle is committed to promoting mental health by offering accessible teletherapy sessions and encouraging good digital citizenship in educational environments. Their mission is to proactively identify and support struggling students, ensuring their safety and well-being.

📋 Description

• Develop and execute renewal campaigns by product, segment, and contract cycle • Build upsell and cross-sell plays across Gaggle's full product suite • Create targeted messaging for key expansion moments • Own the case study and testimonial program: sourcing, interviewing, writing • Build a pipeline of reference able customers and willing speakers for conferences and sales cycles • Develop customer-facing proof points grounded in outcomes, data, and third-party validation studies • Manage the NPS program: survey cadence, results analysis, and closed-loop follow-up • Surface customer insights that inform messaging, product priorities, and sales conversations • Partner with Customer Success to act on detractor feedback and amplify promoters voices • Create and maintain content that helps new districts get value faster • Develop resources that support adoption milestones across the customer lifecycle • Partner with Customer Success and Product on customer-facing communications for new features and releases • Lead customer programming at Gaggle's annual Leadership Summit and regional events • Build a customer community strategy, including webinars, roundtables, and peer networking opportunities • Partner with teams on customer experience at national conferences

🎯 Requirements

• 3+ years of experience in customer marketing, lifecycle marketing, or a closely related field; B2B SaaS experience strongly preferred • Proven ability to build and run programs that drive measurable retention and expansion revenue • Strong writer who can translate customer outcomes into compelling stories without losing the nuance of the original experience • Comfortable working with data: NPS scores, renewal rates, expansion pipeline, content performance • Highly collaborative: this role works daily with Customer Success, Sales, Product, and the broader marketing team • Self-directed: you don't wait for a playbook, you write it • Experience in K-12 educational technology

🏖️ Benefits

• We’re a remote-first company; our team works together across all 50 US states • PPO and HDHP health insurance plans through BCBS of Illinois; coverage includes treatment for fertility (including IVF) as well as offering virtual visits and mental health resources • Dental insurance (including orthodontia) through Guardian • Vision insurance through BCBS/EyeMed • HSA, FSA, LPFSA, and DCFSA available, with a $500 annual company contribution • 401(k) plan with immediate vesting and a 4% company contribution with each paycheck • Employee Assistance Program through Paychex and Guardian (includes financial and legal assistance) • Flexible PTO • Generous, 100% to 70% paid leave plans, up to 90 days • Pet Insurance • Discount Program • Fun perks such as team recognition programs, holiday gifts and bonuses, company retreats, raffles, and fantasy football leagues