Director, Marketing

🔥 24 minutes ago

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

💵 $130.6k - $186.5k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Gainwell Technologies

WebsiteLinkedInAll Job Openings

10,000+ employees

⚕️ Healthcare Insurance

💰 Grant on 2023-06

Healthcare Insurance • Human Services • Healthcare

Gainwell Technologies is the nation’s leading provider of digital and cloud-enabled solutions across the human services and public health ecosystem. With a mission-driven approach, Gainwell serves clients in all 50 U. S. states, focusing on improving health outcomes and delivering intuitive, human-centered experiences. Their comprehensive suite of solutions includes Medicaid Enterprise modernization, data analytics, provider services, and pharmacy solutions, all designed to advance the future of healthcare and enhance community well-being.

📋 Description

• own the integrated campaign portfolio for all Gainwell solutions targeting state Medicaid and public health agencies • translate Product Marketing’s messaging/positioning into modular, multi‑channel campaigns and 'campaign kits' • orchestrate execution with Content, Creative Services, Corporate Communications, and the India‑based Marketing Operations team • measure and optimize for engagement, pipeline, influence, and RFP outcomes • Build and manage the end‑to‑end campaign portfolio across all solutions • set quarterly release plans aligned to Product roadmaps and growth priorities • Convert solution positioning into persona‑centric narratives, offers, CTAs, and journeys • Produce reusable kits for state adaptation • Lead intake/prioritization; brief Content, Creative, and MOps • manage timelines; ensure on‑brand delivery • Co‑plan with ABM Sr. Managers; gather field feedback • maintain a searchable asset library with version control • Launch and optimize multi‑channel programs across web, microsites, webinars, events, digital ads, LinkedIn, and email • Test and iterate creative, offers, and targeting • Supervise junior members of the team • Define KPIs by solution; partner with MOps to implement tracking; instrument dashboards; run A/B tests; report impact • Own the solution‑campaign budget; manage external partners as needed

🎯 Requirements

• 8–10+ years B2G/B2B demand generation or growth marketing • healthcare/Medicaid/public sector experience strongly preferred • Proven record leading integrated, multi‑channel campaigns with and without direct staff • strong cross‑functional leadership • Expert in campaign planning, conversion funnels, lead lifecycle, and attribution • Fluency with Salesforce and a MAP (e.g., HubSpot/Marketing Cloud) • comfortable in analytics and dashboarding • Exceptional brief writing, storytelling, and project management; deadline‑reliable and detail‑precise

🏖️ Benefits

• generous, flexible vacation policy • 401(k) employer match • comprehensive health benefits • educational assistance • leadership and technical development academies