Director of Marketing

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🔥 25 minutes ago

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Scan.com

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏪 Marketplace

☁️ SaaS

👥 B2C

Marketplace • SaaS • B2C

Scan. com is an online healthcare booking platform and marketplace that helps patients find, compare, and book diagnostic medical imaging scans (e. g. , MRI, CT) across a global network of imaging providers. The service offers transparent up-front pricing, online booking and payment, scheduling coordination, and rapid digital delivery of scan results to patients and referring clinicians. Scan. com serves both consumers looking for affordable, convenient imaging and imaging centres/referring professionals seeking patient referrals and booking tools.

📋 Description

• Developing and executing the US B2B marketing strategy aligned to commercial growth objectives. • Building scalable demand generation programs across multiple channels, including digital marketing, lifecycle campaigns, referral programs, partnerships, webinars, events, and thought leadership. • Owning the Health plan, Direct to Employer, and Workers' Compensation marketing strategy from the ground up, establishing Scan.com as a trusted industry partner through educational programming, customer success stories, strategic partnerships, events, and targeted campaigns. • Partnering closely with Sales leadership to identify pipeline opportunities and execute campaigns that generate qualified demand and accelerate revenue. • Collaborating with RevOps to build marketing attribution, reporting, CRM workflows, and campaign measurement that clearly tie marketing investment to pipeline and revenue. • Developing customer lifecycle marketing initiatives that improve customer activation, engagement, retention, and expansion. • Equipping Sales with compelling messaging, value propositions, collateral, competitive positioning, and campaigns that help accelerate deal velocity. • Overseeing development of customer-facing marketing assets—including case studies, webinars, white papers, presentations, email campaigns, landing pages, and thought leadership—to support commercial objectives. • Continuously evaluating marketing performance, customer insights, and market trends to improve ROI and prioritize the highest-impact initiatives. • Building the marketing team, hiring and coaching your team as the department scales.

🎯 Requirements

• Building and scaling B2B marketing programs that have demonstrably generated pipeline and revenue across multiple customer segments. • Developing demand generation strategies that combine digital marketing, events, customer marketing, partnerships, email, and content into a cohesive growth engine. • Partnering closely with Sales leadership and RevOps to improve commercial performance through data-driven marketing. • Building attribution models and marketing reporting that clearly measure marketing's contribution to revenue. • Creating sales enablement programs, messaging, and collateral that Sales teams actively use to close business. • Planning and executing conferences, industry events, webinars, and customer engagement initiatives that generate qualified pipeline. • Developing thought leadership, customer case studies, educational content, and marketing assets that support business growth in healthcare or another regulated industry. • Managing multiple cross-functional stakeholders while coordinating agencies, vendors, SMEs, and internal teams to deliver measurable business outcomes. • Thriving in fast-paced, high-growth environments where strategy and hands-on execution go hand in hand.

🏖️ Benefits

• 401k • Healthcare, Vision, and Dental • All the equipment needed for you to do your role effectively • Flexible working • Remote or hybrid working options (where possible) • Personal Development budgets • 18 days PTO plus public holidays • 10 paid sick days • Inclusive policies designed by our team, for our team