Director of Marketing

🔥 0 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $107k - $144k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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ZipLiens

WebsiteLinkedInAll Job Openings

11 - 50 employees

💸 Finance

⚕️ Healthcare Insurance

Finance • Legal • Healthcare Insurance

ZipLiens is a company that specializes in personal injury lien resolution services. They offer technology solutions and expert negotiation services to help law firms save time and resources spent on resolving various types of liens, such as healthcare and insurance liens. ZipLiens integrates with personal injury firms to provide significant time and cost savings, improving productivity and profitability. Their services also include process transparency and responsive communications through a customer portal. ZipLiens aims to ensure quality and timely reductions in liens by handling cases related to Medicaid, Medicare, military liens, private health insurance, hospital liens, and more. They are trusted by top law firms across the US for their efficient and effective lien resolution skills.

📋 Description

• Translate company priorities into clear marketing plans, campaigns, and initiatives • Identify opportunities to improve client and prospect communications, and bring forward actionable recommendations • Operate as a hands-on individual contributor, executing across multiple marketing channels • Partner closely with Client Success to drive client engagement, adoption, and retention • Support communications tied to product launches, portal updates, and service enhancements • Partner with Business Development to support pipeline generation through content (e.g., case studies, ebooks), campaigns, and sales enablement materials • Own end-to-end marketing execution for industry conferences and field events • Develop pre- and post-event campaigns to maximize engagement and ROI • Manage logistics such as swag, materials, and vendor coordination • Maintain consistent brand voice, messaging, and positioning across all client-facing and internal materials • Translate complex product and service offerings into clear, compelling narratives for different audiences • Support internal communications and company-wide messaging as needed • Build and manage marketing workflows, calendars, and campaign tracking • Own marketing tools, automation, and CRM integrations • Leverage AI tools and analytics to scale output and inform decisions

🎯 Requirements

• Bachelor's degree in Marketing, Communications, or related field (or equivalent practical experience) • 8+ years of experience in B2B marketing, ideally in a SaaS or professional services environment • Experience operating as a primary or sole marketing owner, or within a lean team in a scaling organization • Demonstrated ability to independently identify priorities, build plans, and execute without heavy direction • Experience partnering closely with cross-functional teams to drive growth outcomes • Proven track record of executing campaigns and initiatives tied to client engagement, pipeline generation, or revenue impact • Experience supporting conferences, events, or field marketing initiatives end-to-end • Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) • Strong written communication skills, particularly in drafting client-facing or external messaging • Ability to operate with autonomy and build structure in ambiguous environments

🏖️ Benefits

• Comprehensive Health Benefits (Medical, Dental, and Vision), including HSA with employer contributions, FSA, and Dependent Care FSA • Company-Paid Life Insurance and Short-Term Disability • 401(k) Plan with Company Match • Paid Time Off (Vacation, Sick Leave, and Select Holidays) • Parental Leave