Director, Customer Acquisition Analytics – Marketing Execution

🔥 1 hour ago

🏄 California – Remote

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💵 $157.5k - $217.1k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

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Logo of Allstate

Allstate

10,000+ employees

Founded 1931

💸 Finance

💰 Post-IPO Equity on 2014-01

Insurance • Finance

Allstate is an industry leader in providing insurance solutions, focusing on home, auto, device, and identity protection. With a commitment to customer well-being, Allstate aims to instill peace of mind and financial security for its customers. The company also emphasizes community impact and sustainability through various initiatives, showcasing their dedication to social responsibility and positive change.

📋 Description

• Design, execution, and maintenance of the measurement system for reporting and optimization • Drive segmentation, personalization, and optimization using AI/ML • Define the lifecycle strategy and moment-based communications across acquisition, onboarding, cross-sell, and win-back campaigns • Collaborate with business and channel owners to align on strategy, priorities, and roadmaps • Build and lead a high-performing innovation and data-driven focused team

🎯 Requirements

• 4 year Bachelor's Degree (Preferred) • 10 or more years of experience (Preferred) • Proven people leadership—building and scaling high-performing, data-driven teams • Executive communication and storytelling—translating insights into business impact • Ability to influence and embed customer-centric standards across the organization • Advanced experimentation: A/B, multivariate, and causal methods driving optimization decisions • Experience in regulated industries (insurance, financial services, or similar)

🏖️ Benefits

• Health insurance • 401(k) • Home office setup including laptop, monitors, headset, keyboard, and mouse • Monthly connectivity reimbursement for home internet costs • Flexible work arrangements • Professional development opportunities

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