Director, Integrated Marketing Strategy

🔥 0 minutes ago

🍂 Massachusetts – Remote

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⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

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Logo of Sedgwick

Sedgwick

10,000+ employees

🏢 Enterprise

📋 Compliance

Insurance • Enterprise • Compliance

Sedgwick is a global provider of technology-enabled risk, benefits, and integrated business solutions. They help people and organizations by managing and mitigating risk with solutions in accident, health, disability, unemployment compensation, and liability claims administration, among others. Sedgwick offers services such as claims administration, building consulting, forensic accounting, and forensic engineering. Their specialties include property restoration, brand protection, and loss prevention across several industries, including agriculture, construction, and environmental sectors. The company emphasizes diversity, equity, and inclusion (DEI) as well as environmental, social, and governance (ESG) practices.

📋 Description

• Leads the development of marketing strategies to support growth by partnering with business unit Presidents and their teams. • Coordinates personalized outreach programs, landing pages, executive events and nurture experiences. • Supports demand generation and lead capture initiatives tied to MQL, SQL and pipeline goals.

🎯 Requirements

• Bachelor's degree in marketing, business, or a related field, from an accredited college or university preferred. • Eight (8) to twelve (12+) years of B2B marketing experience, with emphasis in integrated marketing, demand generation, and account-based marketing (ABM). • Strong background in campaign performance analysis, translating insights into data-driven optimization and strategic recommendations. • Proficiency with marketing automation, CRM, and ABM/intent data platforms (e.g., HubSpot, Salesforce, 6sense, Demandbase).

🏖️ Benefits

• health insurance • flexible work arrangements • professional development

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