Director, Integrated Marketing Strategy

🕒 4 days ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $160k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Sedgwick

WebsiteLinkedInAll Job Openings

10,000+ employees

🏗️ Construction

💼 Consulting

🏥 Healthcare

Construction • Consulting • Healthcare

Sedgwick is a global provider of technology-enabled risk, benefits, and integrated business solutions. They help people and organizations by managing and mitigating risk with solutions in accident, health, disability, unemployment compensation, and liability claims administration, among others. Sedgwick offers services such as claims administration, building consulting, forensic accounting, and forensic engineering. Their specialties include property restoration, brand protection, and loss prevention across several industries, including agriculture, construction, and environmental sectors. The company emphasizes diversity, equity, and inclusion (DEI) as well as environmental, social, and governance (ESG) practices.

📋 Description

• Lead development and execution of integrated marketing strategies and campaigns aligning brand, demand generation, and account-based marketing strategies. • Partner with business unit Presidents and teams to support growth. • Partner with sales leadership to identify and prioritize strategic accounts. • Collaborate with marketing centers of excellence to deploy marketing tactics. • Provide stakeholder updates, share results, and optimize plans based on learnings. • Develop best practices and best-in-class marketing approaches with Brand Strategists. • Lead campaigns across awareness, engagement, activation, and sales enablement. • Manage the team marketing budget and Agile Team resources. • Coordinate digital, events, content, nurture, webinar, ABM, and sales outreach tactics. • Design and execute ABM programs for target industries, buyer personas, and organizational priorities. • Coordinate personalized outreach, landing pages, executive events, and nurture experiences. • Support demand generation and lead capture initiatives tied to MQL, SQL, and pipeline goals. • Optimize performance through testing, reporting, and analytics. • Collaborate with creative, communications, digital, analytics, and business teams. • Lead conference and executive event marketing strategy, including pre-event, onsite, and post-event engagement. • Develop campaign briefs, messaging frameworks, KPI definitions, and executive-ready reporting. • Drive continuous optimization of campaign performance, targeting, conversion, and engagement. • Provide leadership, guidance, motivation, and performance development support to colleagues. • Administer personnel policies and participate in interviewing, hiring, and performance discussions. • Travel as required.

🎯 Requirements

• Bachelor's degree in marketing, business, or a related field from an accredited college or university preferred. • Eight (8) to twelve (12+) years of B2B marketing experience, emphasizing integrated marketing, demand generation, and account-based marketing. • Demonstrated success developing, executing, and optimizing integrated, multi-channel campaigns that drive pipeline growth and measurable business outcomes. • Experience partnering with sales leadership, business development, and executive stakeholders to align marketing strategies with revenue priorities. • Strong background in campaign performance analysis and translating insights into data-driven optimization and strategic recommendations. • Experience working effectively within matrixed, cross-functional organizations and leading collaboration across marketing, analytics, and business teams. • Proficiency with marketing automation, CRM, and ABM/intent data platforms such as HubSpot, Salesforce, 6sense, and Demandbase. • Experience supporting enterprise growth and go-to-market initiatives. • Strong understanding of lead management, attribution, funnel reporting, and pipeline measurement. • Knowledge of lifecycle marketing and revenue operations processes. • Familiarity with intent data, audience segmentation, and account scoring methodologies. • Strong analytical skills and ability to interpret data and drive performance optimization. • Excellent communication, presentation, and executive presence skills. • Strong organizational and project management skills. • Ability to collaborate across cross-functional teams and align stakeholders. • Ability to meet or exceed Performance Competencies.

🏖️ Benefits

• Bonus eligibility • Medical insurance • Dental insurance • Vision insurance • 401(k) plan and matching • Paid time off (PTO) • Disability insurance • Life insurance • Employee assistance program • Flexible spending account or health savings account • Additional voluntary benefits • Work-life balance • Caring culture • Reasonable accommodations when applicable and appropriate