Principal Integrated Marketer

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Homeward

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏠 Real Estate

💸 Finance

💳 Fintech

Real Estate • Finance • Fintech

Homeward is a real estate company that offers innovative solutions for home buyers and sellers. They provide services that allow clients to make cash offers on new homes before selling their current homes, thus avoiding the traditional contingency-based offers. Homeward enables a more flexible home-buying experience, supporting both home buyers and real estate agents with tools to secure homes in competitive markets by leveraging cash. The company focuses on providing market value offers for sellers and facilitating quick and smooth transitions to new homes for buyers, without sacrificing potential profits in traditional market sales.

📋 Description

• Partner with the executive team to translate business priorities into a clear marketing strategy • Drive demand generation and integrated marketing efforts across the company • Execute marketing strategy, define KPIs, and report results to the executive team • Establish a trusted presence across organic and paid social media, brokerage networks, industry events, and other agent channels • Build and manage a content engine across editorial, video, and visual formats • Develop thought leadership, testimonials, social proof, and educational webinars • Experiment with growth marketing strategies, including agent ambassador programs and targeted paid campaigns • Leverage employees, contractors, and tools to build a small, effective growth marketing team • Hire an experienced marketing team • Balance strategic direction with hands-on execution • Drive initiatives independently from concept through execution • Use customer insights, data, and business judgment to iterate and improve results • Build cross-functional partnerships with executive leadership, Sales, and Product Management

🎯 Requirements

• 7+ years experience in Marketing • Well-rounded marketing generalist experience driving integrated marketing plans across content, organic and paid social, influencer/community networks, email, event marketing, and PR • Data-driven expertise defining, setting, and reporting full-funnel KPIs • High creative and editorial standards • Experience managing content marketers and visual designers • Startup experience and a scrappy, self-starter mindset • Excellent communication, organizational, and project management skills • Experience in real estate or financial products is a plus, not required • Desire to deeply understand real estate agents and build trust in complex financial products

🏖️ Benefits

• Competitive base salary • Annual performance bonus eligibility • Meaningful equity grant – stock options with real upside potential • Comprehensive medical, dental, vision, and life insurance coverage – with company contributions towards premiums • 20 days of paid vacation • 5 sick days • 12 company holidays • 2 floating holidays • Generous paid parental leave of up to 13 weeks • 401(k) with employer contribution match • Remote-first work environment • Collaborative, low-ego team that values intellectual curiosity and continuous improvement